#734A91#734A91

#734A91 is a mid, moderate violet. Relative luminance 0.106; OKLCH L 48.6% C 0.118 H 309.3°. Best body text is #FFFFFF at 6.74:1 contrast (WCAG AA passes).

Color values

HEX	#734A91
RGB	rgb(115, 74, 145)
HSL	hsl(275, 32%, 43%)
HSV	hsv(275, 49%, 57%)
CMYK	cmyk(20.7%, 49%, 0%, 43.1%)
CIE-LAB	lab(38.88, 31.42, -32.65)
CIE-LCH	lch(38.88, 45.32, 313.90°)
OKLab	oklab(48.6% 0.0746 -0.0911)
OKLCH	oklch(48.6% 0.118 309.3)
XYZ	xyz(14.6289, 10.5869, 28.0554)
Luminance	0.1059 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#734A91 #68914A

analogous

#4F4A91 #734A91 #914A8B

triadic

#734A91 #91734A #4A9173

tetradic

#734A91 #914F4A #68914A #4A8B91

square

#734A91 #914F4A #68914A #4A8B91

split-complementary

#734A91 #8B914A #4A914F

monochromatic

#332140 #533568 #734A91 #9267B1 #AF8FC6

Accessibility & contrast

On white

6.74

#734A91 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.12

#734A91 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #734A91

6.74:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##734A91	#FFFFFF	#000000	##FFFFFF
##734A91	1.00	6.74	3.12	6.74
#FFFFFF	6.74	1.00	21.00	1.00
#000000	3.12	21.00	1.00	21.00
##FFFFFF	6.74	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#385A93

Deuteranopia (green-blind)

#445C8F

Tritanopia (blue-blind)

#6F5666

Achromatopsia (no color)

#5C5C5C

Design tokens & code

CSS

--color: #734a91;
/* rgb */ color: rgb(115, 74, 145);
/* oklch */ color: oklch(48.6% 0.118 309.3);

Tailwind

colors: {
  custom: {
    50: '#9d7eb1',
    500: '#734a91',
    950: '#000000',
  },
}

SCSS

$custom: #734a91;
$custom-light: #9d7eb1;
$custom-dark: #000000;

JSON

{
  "hex": "#734a91",
  "rgb": {
    "r": 115,
    "g": 74,
    "b": 145
  },
  "hsl": {
    "h": 274.648,
    "s": 32.42,
    "l": 42.941
  },
  "oklch": {
    "l": 0.48602,
    "c": 0.11778,
    "h": 309.3
  },
  "luminance": 0.10587
}

Semantic roles & 50–950 ramp

primary

#734A91

secondary

#98B285

accent

#C95F8C

background

#F9F7FA

surface

#F2EEF5

border

#CCC9CF

text

#0E0A11

muted

#7E7C80

Preview Lab

Preview with #734A91

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →