#734A7D#734A7D
#734A7D is a mid, moderate purple. Relative luminance 0.100; OKLCH L 47.5% C 0.093 H 319.6°. Best body text is #FFFFFF at 6.99:1 contrast (WCAG AA passes).
Color values
| HEX | #734A7D |
|---|---|
| RGB | rgb(115, 74, 125) |
| HSL | hsl(288, 26%, 39%) |
| HSV | hsv(288, 41%, 49%) |
| CMYK | cmyk(8%, 40.8%, 0%, 51%) |
| CIE-LAB | lab(37.88, 26.80, -21.98) |
| CIE-LCH | lch(37.88, 34.66, 320.65°) |
| OKLab | oklab(47.54% 0.0709 -0.0604) |
| OKLCH | oklch(47.54% 0.093 319.6) |
| XYZ | xyz(13.2202, 10.0235, 20.6364) |
| Luminance | 0.1002 (WCAG relative) |
| Temperature | cool |
| Family | purple |
Closest named colors
Light Eggplant
#894585
ΔE00 5.26
Bruise
#7E4071
ΔE00 5.33
Muted Purple
#805B87
ΔE00 5.80
Dull Purple
#84597E
ΔE00 6.76
Dusty Purple
#825F87
ΔE00 7.30
Dirty Purple
#734A65
ΔE00 7.46
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#734A7D #547D4A
analogous
#5A4A7D #734A7D #7D4A6E
triadic
#734A7D #7D734A #4A7D73
tetradic
#734A7D #7D5A4A #547D4A #4A6E7D
square
#734A7D #7D5A4A #547D4A #4A6E7D
split-complementary
#734A7D #6E7D4A #4A7D5A
monochromatic
#2C1C30 #503357 #734A7D #9662A2 #AF89B9
Accessibility & contrast
On white
6.99
#734A7D on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.00
#734A7D on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #734A7D
6.99:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##734A7D | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##734A7D | 1.00 | 6.99 | 3.00 | 6.99 |
| #FFFFFF | 6.99 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.00 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 6.99 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#43567F
Deuteranopia (green-blind)
#4D5B7B
Tritanopia (blue-blind)
#74505D
Achromatopsia (no color)
#595959
Design tokens & code
CSS
--color: #734a7d; /* rgb */ color: rgb(115, 74, 125); /* oklch */ color: oklch(47.5% 0.093 319.6);
Tailwind
colors: {
custom: {
50: '#9c7da3',
500: '#734a7d',
950: '#000000',
},
}SCSS
$custom: #734a7d; $custom-light: #9c7da3; $custom-dark: #000000;
JSON
{
"hex": "#734a7d",
"rgb": {
"r": 115,
"g": 74,
"b": 125
},
"hsl": {
"h": 288.235,
"s": 25.628,
"l": 39.02
},
"oklch": {
"l": 0.47535,
"c": 0.0931,
"h": 319.6
},
"luminance": 0.10023
}Semantic roles & 50–950 ramp
primary
#734A7D
secondary
#85A57E
accent
#C26678
background
#F9F7FA
surface
#F2EEF3
border
#CCC9CD
text
#0E0A0F
muted
#7E7C7F