#734740#734740

#734740 is a dark, moderate red. Relative luminance 0.085; OKLCH L 44.7% C 0.062 H 29.6°. Best body text is #FFFFFF at 7.77:1 contrast (WCAG AA passes).

Color values

HEX	#734740
RGB	rgb(115, 71, 64)
HSL	hsl(8, 28%, 35%)
HSV	hsv(8, 44%, 45%)
CMYK	cmyk(0%, 38.3%, 44.3%, 54.9%)
CIE-LAB	lab(35.05, 17.96, 12.10)
CIE-LCH	lch(35.05, 21.65, 33.97°)
OKLab	oklab(44.69% 0.054 0.0306)
OKLCH	oklch(44.69% 0.062 29.6)
XYZ	xyz(10.2494, 8.5223, 5.9546)
Luminance	0.0852 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#734740 #406C73

analogous

#734053 #734740 #736040

triadic

#734740 #407347 #474073

tetradic

#734740 #537340 #406C73 #604073

square

#734740 #537340 #406C73 #604073

split-complementary

#734740 #407360 #405373

monochromatic

#241614 #4C2F2A #734740 #9A5F56 #B48179

Accessibility & contrast

On white

7.77

#734740 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.70

#734740 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #734740

7.77:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##734740	#FFFFFF	#000000	##FFFFFF
##734740	1.00	7.77	2.70	7.77
#FFFFFF	7.77	1.00	21.00	1.00
#000000	2.70	21.00	1.00	21.00
##FFFFFF	7.77	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#514D3F

Deuteranopia (green-blind)

#5B563F

Tritanopia (blue-blind)

#7C4145

Achromatopsia (no color)

#525252

Design tokens & code

CSS

--color: #734740;
/* rgb */ color: rgb(115, 71, 64);
/* oklch */ color: oklch(44.7% 0.062 29.6);

Tailwind

colors: {
  custom: {
    50: '#9d7a74',
    500: '#734740',
    950: '#000000',
  },
}

SCSS

$custom: #734740;
$custom-light: #9d7a74;
$custom-dark: #000000;

JSON

{
  "hex": "#734740",
  "rgb": {
    "r": 115,
    "g": 71,
    "b": 64
  },
  "hsl": {
    "h": 8.235,
    "s": 28.492,
    "l": 35.098
  },
  "oklch": {
    "l": 0.44687,
    "c": 0.06211,
    "h": 29.6
  },
  "luminance": 0.08521
}

Semantic roles & 50–950 ramp

primary

#734740

secondary

#70999F

accent

#B7C563

background

#F9F7F7

surface

#F2EDED

border

#CCC8C8

text

#0E0908

muted

#7E7B7B

Preview Lab

Preview with #734740

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →