#734591#734591

#734591 is a mid, vivid violet. Relative luminance 0.099; OKLCH L 47.8% C 0.126 H 310.4°. Best body text is #FFFFFF at 7.03:1 contrast (WCAG AA passes).

Color values

HEX	#734591
RGB	rgb(115, 69, 145)
HSL	hsl(276, 36%, 42%)
HSV	hsv(276, 52%, 57%)
CMYK	cmyk(20.7%, 52.4%, 0%, 43.1%)
CIE-LAB	lab(37.74, 34.32, -34.44)
CIE-LCH	lch(37.74, 48.62, 314.90°)
OKLab	oklab(47.76% 0.082 -0.0963)
OKLCH	oklch(47.76% 0.126 310.4)
XYZ	xyz(14.3082, 9.9457, 27.9485)
Luminance	0.0994 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#734591 #639145

analogous

#4D4591 #734591 #914589

triadic

#734591 #917345 #459173

tetradic

#734591 #914D45 #639145 #458991

square

#734591 #914D45 #639145 #458991

split-complementary

#734591 #899145 #45914D

monochromatic

#311E3E #523168 #734591 #9260B3 #AF89C7

Accessibility & contrast

On white

7.03

#734591 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.99

#734591 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #734591

7.03:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##734591	#FFFFFF	#000000	##FFFFFF
##734591	1.00	7.03	2.99	7.03
#FFFFFF	7.03	1.00	21.00	1.00
#000000	2.99	21.00	1.00	21.00
##FFFFFF	7.03	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#315794

Deuteranopia (green-blind)

#3F5A8F

Tritanopia (blue-blind)

#6F5264

Achromatopsia (no color)

#595959

Design tokens & code

CSS

--color: #734591;
/* rgb */ color: rgb(115, 69, 145);
/* oklch */ color: oklch(47.8% 0.126 310.4);

Tailwind

colors: {
  custom: {
    50: '#9d7ab1',
    500: '#734591',
    950: '#000000',
  },
}

SCSS

$custom: #734591;
$custom-light: #9d7ab1;
$custom-dark: #000000;

JSON

{
  "hex": "#734591",
  "rgb": {
    "r": 115,
    "g": 69,
    "b": 145
  },
  "hsl": {
    "h": 276.316,
    "s": 35.514,
    "l": 41.961
  },
  "oklch": {
    "l": 0.47761,
    "c": 0.12646,
    "h": 310.4
  },
  "luminance": 0.09945
}

Semantic roles & 50–950 ramp

primary

#734591

secondary

#94B280

accent

#CC5C88

background

#F9F7FB

surface

#F2EEF6

border

#CCC9D0

text

#0E0911

muted

#7E7B80

Preview Lab

Preview with #734591

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →