#7344CC#7344CC

#7344CC is a mid, vivid violet. Relative luminance 0.121; OKLCH L 51.7% C 0.199 H 294.2°. Best body text is #FFFFFF at 6.13:1 contrast (WCAG AA passes).

Color values

HEX	#7344CC
RGB	rgb(115, 68, 204)
HSL	hsl(261, 57%, 53%)
HSV	hsv(261, 67%, 80%)
CMYK	cmyk(43.6%, 66.7%, 0%, 20%)
CIE-LAB	lab(41.43, 50.00, -63.47)
CIE-LCH	lch(41.43, 80.80, 308.23°)
OKLab	oklab(51.69% 0.0816 -0.1815)
OKLCH	oklch(51.69% 0.199 294.2)
XYZ	xyz(20.0335, 12.1382, 58.4024)
Luminance	0.1214 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7344CC #9DCC44

analogous

#4459CC #7344CC #B744CC

triadic

#7344CC #CC7344 #44CC73

tetradic

#7344CC #CC4459 #9DCC44 #44CCB7

square

#7344CC #CC4459 #9DCC44 #44CCB7

split-complementary

#7344CC #CCB744 #59CC44

monochromatic

#3E2076 #572DA6 #7344CC #9774D9 #BBA4E6

Accessibility & contrast

On white

6.13

#7344CC on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.43

#7344CC on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #7344CC

6.13:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7344CC	#FFFFFF	#000000	##FFFFFF
##7344CC	1.00	6.13	3.43	6.13
#FFFFFF	6.13	1.00	21.00	1.00
#000000	3.43	21.00	1.00	21.00
##FFFFFF	6.13	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0063D0

Deuteranopia (green-blind)

#005FC9

Tritanopia (blue-blind)

#5A6582

Achromatopsia (no color)

#626262

Design tokens & code

CSS

--color: #7344cc;
/* rgb */ color: rgb(115, 68, 204);
/* oklch */ color: oklch(51.7% 0.199 294.2);

Tailwind

colors: {
  custom: {
    50: '#a27bdc',
    500: '#7344cc',
    950: '#000000',
  },
}

SCSS

$custom: #7344cc;
$custom-light: #a27bdc;
$custom-dark: #000000;

JSON

{
  "hex": "#7344cc",
  "rgb": {
    "r": 115,
    "g": 68,
    "b": 204
  },
  "hsl": {
    "h": 260.735,
    "s": 57.143,
    "l": 53.333
  },
  "oklch": {
    "l": 0.51693,
    "c": 0.19898,
    "h": 294.2
  },
  "luminance": 0.12139
}

Semantic roles & 50–950 ramp

primary

#7344CC

secondary

#BFD399

accent

#E047AC

background

#FAF7FD

surface

#F4EEFB

border

#CEC9D4

text

#100915

muted

#7F7B83

Preview Lab

Preview with #7344CC

Body copy rendered with the generated semantic roles for this colour.

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