#7344BF#7344BF

#7344BF is a mid, vivid violet. Relative luminance 0.115; OKLCH L 50.7% C 0.184 H 296.9°. Best body text is #FFFFFF at 6.35:1 contrast (WCAG AA passes).

Color values

HEX	#7344BF
RGB	rgb(115, 68, 191)
HSL	hsl(263, 49%, 51%)
HSV	hsv(263, 64%, 75%)
CMYK	cmyk(39.8%, 64.4%, 0%, 25.1%)
CIE-LAB	lab(40.48, 46.54, -57.47)
CIE-LCH	lch(40.48, 73.95, 309.00°)
OKLab	oklab(50.7% 0.0831 -0.1638)
OKLCH	oklch(50.7% 0.184 296.9)
XYZ	xyz(18.5389, 11.5403, 50.5309)
Luminance	0.1154 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Blue With A Hint Of Purple

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7344BF #90BF44

analogous

#4452BF #7344BF #B044BF

triadic

#7344BF #BF7344 #44BF73

tetradic

#7344BF #BF4452 #90BF44 #44BFB0

square

#7344BF #BF4452 #90BF44 #44BFB0

split-complementary

#7344BF #BFB044 #52BF44

monochromatic

#3C2366 #573293 #7344BF #9572CF #B79FDE

Accessibility & contrast

On white

6.35

#7344BF on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.31

#7344BF on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #7344BF

6.35:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7344BF	#FFFFFF	#000000	##FFFFFF
##7344BF	1.00	6.35	3.31	6.35
#FFFFFF	6.35	1.00	21.00	1.00
#000000	3.31	21.00	1.00	21.00
##FFFFFF	6.35	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0060C3

Deuteranopia (green-blind)

#005EBC

Tritanopia (blue-blind)

#60607B

Achromatopsia (no color)

#5F5F5F

Design tokens & code

CSS

--color: #7344bf;
/* rgb */ color: rgb(115, 68, 191);
/* oklch */ color: oklch(50.7% 0.184 296.9);

Tailwind

colors: {
  custom: {
    50: '#a17bd3',
    500: '#7344bf',
    950: '#000000',
  },
}

SCSS

$custom: #7344bf;
$custom-light: #a17bd3;
$custom-dark: #000000;

JSON

{
  "hex": "#7344bf",
  "rgb": {
    "r": 115,
    "g": 68,
    "b": 191
  },
  "hsl": {
    "h": 262.927,
    "s": 49.004,
    "l": 50.784
  },
  "oklch": {
    "l": 0.507,
    "c": 0.18371,
    "h": 296.9
  },
  "luminance": 0.11541
}

Semantic roles & 50–950 ramp

primary

#7344BF

secondary

#B6CB94

accent

#D94FA4

background

#FAF7FD

surface

#F4EEFA

border

#CEC9D3

text

#0F0914

muted

#7F7B83

Preview Lab

Preview with #7344BF

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →