#7344BD#7344BD

#7344BD is a mid, vivid violet. Relative luminance 0.115; OKLCH L 50.6% C 0.181 H 297.4°. Best body text is #FFFFFF at 6.38:1 contrast (WCAG AA passes).

Color values

HEX	#7344BD
RGB	rgb(115, 68, 189)
HSL	hsl(263, 48%, 50%)
HSV	hsv(263, 64%, 74%)
CMYK	cmyk(39.2%, 64%, 0%, 25.9%)
CIE-LAB	lab(40.33, 46.01, -56.53)
CIE-LCH	lch(40.33, 72.89, 309.14°)
OKLab	oklab(50.55% 0.0833 -0.1611)
OKLCH	oklch(50.55% 0.181 297.4)
XYZ	xyz(18.3203, 11.4529, 49.3797)
Luminance	0.1145 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Blue With A Hint Of Purple

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7344BD #8EBD44

analogous

#4451BD #7344BD #B044BD

triadic

#7344BD #BD7344 #44BD73

tetradic

#7344BD #BD4451 #8EBD44 #44BDB0

square

#7344BD #BD4451 #8EBD44 #44BDB0

split-complementary

#7344BD #BDB044 #51BD44

monochromatic

#3C2363 #573391 #7344BD #9571CD #B79EDD

Accessibility & contrast

On white

6.38

#7344BD on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.29

#7344BD on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #7344BD

6.38:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7344BD	#FFFFFF	#000000	##FFFFFF
##7344BD	1.00	6.38	3.29	6.38
#FFFFFF	6.38	1.00	21.00	1.00
#000000	3.29	21.00	1.00	21.00
##FFFFFF	6.38	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#005FC1

Deuteranopia (green-blind)

#005EBA

Tritanopia (blue-blind)

#615F7A

Achromatopsia (no color)

#5F5F5F

Design tokens & code

CSS

--color: #7344bd;
/* rgb */ color: rgb(115, 68, 189);
/* oklch */ color: oklch(50.6% 0.181 297.4);

Tailwind

colors: {
  custom: {
    50: '#a17ad2',
    500: '#7344bd',
    950: '#000000',
  },
}

SCSS

$custom: #7344bd;
$custom-light: #a17ad2;
$custom-dark: #000000;

JSON

{
  "hex": "#7344bd",
  "rgb": {
    "r": 115,
    "g": 68,
    "b": 189
  },
  "hsl": {
    "h": 263.306,
    "s": 47.826,
    "l": 50.392
  },
  "oklch": {
    "l": 0.50552,
    "c": 0.18133,
    "h": 297.4
  },
  "luminance": 0.11453
}

Semantic roles & 50–950 ramp

primary

#7344BD

secondary

#B4C993

accent

#D750A3

background

#FAF7FD

surface

#F4EEFA

border

#CEC9D3

text

#0F0914

muted

#7F7B83

Preview Lab

Preview with #7344BD

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →