#7344BB#7344BB

#7344BB is a mid, vivid violet. Relative luminance 0.114; OKLCH L 50.4% C 0.179 H 297.8°. Best body text is #FFFFFF at 6.42:1 contrast (WCAG AA passes).

Color values

HEX	#7344BB
RGB	rgb(115, 68, 187)
HSL	hsl(264, 47%, 50%)
HSV	hsv(264, 64%, 73%)
CMYK	cmyk(38.5%, 63.6%, 0%, 26.7%)
CIE-LAB	lab(40.19, 45.48, -55.59)
CIE-LCH	lch(40.19, 71.83, 309.29°)
OKLab	oklab(50.4% 0.0835 -0.1583)
OKLCH	oklch(50.4% 0.179 297.8)
XYZ	xyz(18.1047, 11.3667, 48.2442)
Luminance	0.1137 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Blue With A Hint Of Purple

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7344BB #8CBB44

analogous

#4451BB #7344BB #AE44BB

triadic

#7344BB #BB7344 #44BB73

tetradic

#7344BB #BB4451 #8CBB44 #44BBAE

square

#7344BB #BB4451 #8CBB44 #44BBAE

split-complementary

#7344BB #BBAE44 #51BB44

monochromatic

#3C2361 #57348E #7344BB #9571CB #B69EDC

Accessibility & contrast

On white

6.42

#7344BB on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.27

#7344BB on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #7344BB

6.42:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7344BB	#FFFFFF	#000000	##FFFFFF
##7344BB	1.00	6.42	3.27	6.42
#FFFFFF	6.42	1.00	21.00	1.00
#000000	3.27	21.00	1.00	21.00
##FFFFFF	6.42	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#005FBF

Deuteranopia (green-blind)

#005DB8

Tritanopia (blue-blind)

#625F79

Achromatopsia (no color)

#5F5F5F

Design tokens & code

CSS

--color: #7344bb;
/* rgb */ color: rgb(115, 68, 187);
/* oklch */ color: oklch(50.4% 0.179 297.8);

Tailwind

colors: {
  custom: {
    50: '#a07ad0',
    500: '#7344bb',
    950: '#000000',
  },
}

SCSS

$custom: #7344bb;
$custom-light: #a07ad0;
$custom-dark: #000000;

JSON

{
  "hex": "#7344bb",
  "rgb": {
    "r": 115,
    "g": 68,
    "b": 187
  },
  "hsl": {
    "h": 263.697,
    "s": 46.667,
    "l": 50
  },
  "oklch": {
    "l": 0.50404,
    "c": 0.17895,
    "h": 297.8
  },
  "luminance": 0.11367
}

Semantic roles & 50–950 ramp

primary

#7344BB

secondary

#B3C893

accent

#D651A2

background

#FAF7FC

surface

#F4EEF9

border

#CEC9D2

text

#0F0914

muted

#7F7B82

Preview Lab

Preview with #7344BB

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →