#7344AE#7344AE

#7344AE is a mid, vivid violet. Relative luminance 0.108; OKLCH L 49.5% C 0.163 H 301.0°. Best body text is #FFFFFF at 6.63:1 contrast (WCAG AA passes).

Color values

HEX	#7344AE
RGB	rgb(115, 68, 174)
HSL	hsl(267, 44%, 47%)
HSV	hsv(267, 61%, 68%)
CMYK	cmyk(33.9%, 60.9%, 0%, 31.8%)
CIE-LAB	lab(39.30, 42.10, -49.36)
CIE-LCH	lch(39.30, 64.88, 310.46°)
OKLab	oklab(49.48% 0.0842 -0.14)
OKLCH	oklch(49.48% 0.163 301)
XYZ	xyz(16.7755, 10.8350, 41.2438)
Luminance	0.1084 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Blue With A Hint Of Purple

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7344AE #7FAE44

analogous

#444AAE #7344AE #A844AE

triadic

#7344AE #AE7344 #44AE73

tetradic

#7344AE #AE444A #7FAE44 #44AEA8

square

#7344AE #AE444A #7FAE44 #44AEA8

split-complementary

#7344AE #AEA844 #4AAE44

monochromatic

#392256 #563382 #7344AE #926AC5 #B396D6

Accessibility & contrast

On white

6.63

#7344AE on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.17

#7344AE on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #7344AE

6.63:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7344AE	#FFFFFF	#000000	##FFFFFF
##7344AE	1.00	6.63	3.17	6.63
#FFFFFF	6.63	1.00	21.00	1.00
#000000	3.17	21.00	1.00	21.00
##FFFFFF	6.63	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#015CB1

Deuteranopia (green-blind)

#225CAC

Tritanopia (blue-blind)

#675A72

Achromatopsia (no color)

#5D5D5D

Design tokens & code

CSS

--color: #7344ae;
/* rgb */ color: rgb(115, 68, 174);
/* oklch */ color: oklch(49.5% 0.163 301.0);

Tailwind

colors: {
  custom: {
    50: '#9f7ac7',
    500: '#7344ae',
    950: '#000000',
  },
}

SCSS

$custom: #7344ae;
$custom-light: #9f7ac7;
$custom-dark: #000000;

JSON

{
  "hex": "#7344ae",
  "rgb": {
    "r": 115,
    "g": 68,
    "b": 174
  },
  "hsl": {
    "h": 266.604,
    "s": 43.802,
    "l": 47.451
  },
  "oklch": {
    "l": 0.49475,
    "c": 0.16338,
    "h": 301
  },
  "luminance": 0.10835
}

Semantic roles & 50–950 ramp

primary

#7344AE

secondary

#AAC28C

accent

#D4549B

background

#FAF7FC

surface

#F4EEF8

border

#CEC9D1

text

#0F0913

muted

#7F7B82

Preview Lab

Preview with #7344AE

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →