#7344AA#7344AA

#7344AA is a mid, vivid violet. Relative luminance 0.107; OKLCH L 49.2% C 0.159 H 302.1°. Best body text is #FFFFFF at 6.70:1 contrast (WCAG AA passes).

Color values

HEX	#7344AA
RGB	rgb(115, 68, 170)
HSL	hsl(268, 43%, 47%)
HSV	hsv(268, 60%, 67%)
CMYK	cmyk(32.4%, 60%, 0%, 33.3%)
CIE-LAB	lab(39.04, 41.08, -47.41)
CIE-LCH	lch(39.04, 62.73, 310.91°)
OKLab	oklab(49.2% 0.0843 -0.1342)
OKLCH	oklch(49.2% 0.159 302.1)
XYZ	xyz(16.3914, 10.6813, 39.2206)
Luminance	0.1068 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Blue With A Hint Of Purple

#533CC6

ΔE00 7.73

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7344AA #7BAA44

analogous

#4448AA #7344AA #A644AA

triadic

#7344AA #AA7344 #44AA73

tetradic

#7344AA #AA4448 #7BAA44 #44AAA6

square

#7344AA #AA4448 #7BAA44 #44AAA6

split-complementary

#7344AA #AAA644 #48AA44

monochromatic

#382153 #55337E #7344AA #9268C3 #B294D4

Accessibility & contrast

On white

6.70

#7344AA on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.14

#7344AA on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #7344AA

6.70:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7344AA	#FFFFFF	#000000	##FFFFFF
##7344AA	1.00	6.70	3.14	6.70
#FFFFFF	6.70	1.00	21.00	1.00
#000000	3.14	21.00	1.00	21.00
##FFFFFF	6.70	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0F5BAD

Deuteranopia (green-blind)

#285CA8

Tritanopia (blue-blind)

#685970

Achromatopsia (no color)

#5C5C5C

Design tokens & code

CSS

--color: #7344aa;
/* rgb */ color: rgb(115, 68, 170);
/* oklch */ color: oklch(49.2% 0.159 302.1);

Tailwind

colors: {
  custom: {
    50: '#9f7ac4',
    500: '#7344aa',
    950: '#000000',
  },
}

SCSS

$custom: #7344aa;
$custom-light: #9f7ac4;
$custom-dark: #000000;

JSON

{
  "hex": "#7344aa",
  "rgb": {
    "r": 115,
    "g": 68,
    "b": 170
  },
  "hsl": {
    "h": 267.647,
    "s": 42.857,
    "l": 46.667
  },
  "oklch": {
    "l": 0.49199,
    "c": 0.15854,
    "h": 302.1
  },
  "luminance": 0.10681
}

Semantic roles & 50–950 ramp

primary

#7344AA

secondary

#A7C08A

accent

#D35599

background

#FAF7FC

surface

#F3EEF8

border

#CDC9D1

text

#0F0913

muted

#7F7B82

Preview Lab

Preview with #7344AA

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →