#73449D#73449D

#73449D is a mid, vivid violet. Relative luminance 0.102; OKLCH L 48.3% C 0.143 H 306.1°. Best body text is #FFFFFF at 6.90:1 contrast (WCAG AA passes).

Color values

HEX	#73449D
RGB	rgb(115, 68, 157)
HSL	hsl(272, 40%, 44%)
HSV	hsv(272, 57%, 62%)
CMYK	cmyk(26.8%, 56.7%, 0%, 38.4%)
CIE-LAB	lab(38.22, 37.81, -40.94)
CIE-LCH	lch(38.22, 55.73, 312.72°)
OKLab	oklab(48.34% 0.0842 -0.1153)
OKLCH	oklch(48.34% 0.143 306.1)
XYZ	xyz(15.2219, 10.2135, 33.0613)
Luminance	0.1021 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#73449D #6E9D44

analogous

#46449D #73449D #9D449B

triadic

#73449D #9D7344 #449D73

tetradic

#73449D #9D4644 #6E9D44 #449B9D

square

#73449D #9D4644 #6E9D44 #449B9D

split-complementary

#73449D #9B9D44 #449D46

monochromatic

#341F48 #543272 #73449D #9263BB #B08ECE

Accessibility & contrast

On white

6.90

#73449D on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.04

#73449D on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #73449D

6.90:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##73449D	#FFFFFF	#000000	##FFFFFF
##73449D	1.00	6.90	3.04	6.90
#FFFFFF	6.90	1.00	21.00	1.00
#000000	3.04	21.00	1.00	21.00
##FFFFFF	6.90	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#2458A0

Deuteranopia (green-blind)

#355A9B

Tritanopia (blue-blind)

#6C556A

Achromatopsia (no color)

#5A5A5A

Design tokens & code

CSS

--color: #73449d;
/* rgb */ color: rgb(115, 68, 157);
/* oklch */ color: oklch(48.3% 0.143 306.1);

Tailwind

colors: {
  custom: {
    50: '#9e7aba',
    500: '#73449d',
    950: '#000000',
  },
}

SCSS

$custom: #73449d;
$custom-light: #9e7aba;
$custom-dark: #000000;

JSON

{
  "hex": "#73449d",
  "rgb": {
    "r": 115,
    "g": 68,
    "b": 157
  },
  "hsl": {
    "h": 271.685,
    "s": 39.556,
    "l": 44.118
  },
  "oklch": {
    "l": 0.4834,
    "c": 0.14275,
    "h": 306.1
  },
  "luminance": 0.10213
}

Semantic roles & 50–950 ramp

primary

#73449D

secondary

#9DB984

accent

#CF5891

background

#F9F7FB

surface

#F2EEF6

border

#CCC9D0

text

#0F0912

muted

#7E7B81

Preview Lab

Preview with #73449D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →