#73448D#73448D

#73448D is a mid, vivid violet. Relative luminance 0.097; OKLCH L 47.4% C 0.123 H 312.3°. Best body text is #FFFFFF at 7.14:1 contrast (WCAG AA passes).

Color values

HEX	#73448D
RGB	rgb(115, 68, 141)
HSL	hsl(279, 35%, 41%)
HSV	hsv(279, 52%, 55%)
CMYK	cmyk(18.4%, 51.8%, 0%, 44.7%)
CIE-LAB	lab(37.30, 33.95, -32.70)
CIE-LCH	lch(37.30, 47.14, 316.07°)
OKLab	oklab(47.36% 0.083 -0.0912)
OKLCH	oklch(47.36% 0.123 312.3)
XYZ	xyz(13.9442, 9.7025, 26.3323)
Luminance	0.0970 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#73448D #5E8D44

analogous

#4E448D #73448D #8D4482

triadic

#73448D #8D7344 #448D73

tetradic

#73448D #8D4E44 #5E8D44 #44828D

square

#73448D #8D4E44 #5E8D44 #44828D

split-complementary

#73448D #828D44 #448D4E

monochromatic

#301C3A #513064 #73448D #935DB1 #AF87C5

Accessibility & contrast

On white

7.14

#73448D on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.94

#73448D on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #73448D

7.14:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##73448D	#FFFFFF	#000000	##FFFFFF
##73448D	1.00	7.14	2.94	7.14
#FFFFFF	7.14	1.00	21.00	1.00
#000000	2.94	21.00	1.00	21.00
##FFFFFF	7.14	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#32558F

Deuteranopia (green-blind)

#40598B

Tritanopia (blue-blind)

#705062

Achromatopsia (no color)

#585858

Design tokens & code

CSS

--color: #73448d;
/* rgb */ color: rgb(115, 68, 141);
/* oklch */ color: oklch(47.4% 0.123 312.3);

Tailwind

colors: {
  custom: {
    50: '#9d79af',
    500: '#73448d',
    950: '#000000',
  },
}

SCSS

$custom: #73448d;
$custom-light: #9d79af;
$custom-dark: #000000;

JSON

{
  "hex": "#73448d",
  "rgb": {
    "r": 115,
    "g": 68,
    "b": 141
  },
  "hsl": {
    "h": 278.63,
    "s": 34.928,
    "l": 40.98
  },
  "oklch": {
    "l": 0.47363,
    "c": 0.12334,
    "h": 312.3
  },
  "luminance": 0.09702
}

Semantic roles & 50–950 ramp

primary

#73448D

secondary

#8FB07D

accent

#CB5D84

background

#F9F7FA

surface

#F2EDF4

border

#CCC8CE

text

#0E0910

muted

#7E7B7F

Preview Lab

Preview with #73448D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →