#73443C#73443C

#73443C is a dark, moderate red. Relative luminance 0.081; OKLCH L 44.0% C 0.067 H 30.4°. Best body text is #FFFFFF at 8.01:1 contrast (WCAG AA passes).

Color values

HEX	#73443C
RGB	rgb(115, 68, 60)
HSL	hsl(9, 31%, 34%)
HSV	hsv(9, 48%, 45%)
CMYK	cmyk(0%, 40.9%, 47.8%, 54.9%)
CIE-LAB	lab(34.20, 19.28, 13.47)
CIE-LCH	lch(34.20, 23.52, 34.93°)
OKLab	oklab(44.01% 0.0577 0.0338)
OKLCH	oklch(44.01% 0.067 30.4)
XYZ	xyz(9.9535, 8.1062, 5.3145)
Luminance	0.0810 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#73443C #3C6B73

analogous

#733C50 #73443C #73603C

triadic

#73443C #3C7344 #443C73

tetradic

#73443C #50733C #3C6B73 #603C73

square

#73443C #50733C #3C6B73 #603C73

split-complementary

#73443C #3C7360 #3C5073

monochromatic

#231412 #4B2C27 #73443C #9B5C51 #B67D73

Accessibility & contrast

On white

8.01

#73443C on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.62

#73443C on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #73443C

8.01:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##73443C	#FFFFFF	#000000	##FFFFFF
##73443C	1.00	8.01	2.62	8.01
#FFFFFF	8.01	1.00	21.00	1.00
#000000	2.62	21.00	1.00	21.00
##FFFFFF	8.01	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4F4B3B

Deuteranopia (green-blind)

#5A543B

Tritanopia (blue-blind)

#7C3D42

Achromatopsia (no color)

#505050

Design tokens & code

CSS

--color: #73443c;
/* rgb */ color: rgb(115, 68, 60);
/* oklch */ color: oklch(44.0% 0.067 30.4);

Tailwind

colors: {
  custom: {
    50: '#9e7871',
    500: '#73443c',
    950: '#000000',
  },
}

SCSS

$custom: #73443c;
$custom-light: #9e7871;
$custom-dark: #000000;

JSON

{
  "hex": "#73443c",
  "rgb": {
    "r": 115,
    "g": 68,
    "b": 60
  },
  "hsl": {
    "h": 8.727,
    "s": 31.429,
    "l": 34.314
  },
  "oklch": {
    "l": 0.44009,
    "c": 0.0669,
    "h": 30.4
  },
  "luminance": 0.08105
}

Semantic roles & 50–950 ramp

primary

#73443C

secondary

#6B98A0

accent

#B9C860

background

#F9F7F6

surface

#F2EDEC

border

#CCC8C7

text

#0F0907

muted

#7E7B7A

Preview Lab

Preview with #73443C

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →