#7343BD#7343BD

#7343BD is a mid, vivid violet. Relative luminance 0.113; OKLCH L 50.4% C 0.183 H 297.5°. Best body text is #FFFFFF at 6.43:1 contrast (WCAG AA passes).

Color values

HEX	#7343BD
RGB	rgb(115, 67, 189)
HSL	hsl(264, 48%, 50%)
HSV	hsv(264, 65%, 74%)
CMYK	cmyk(39.2%, 64.6%, 0%, 25.9%)
CIE-LAB	lab(40.14, 46.54, -56.85)
CIE-LCH	lch(40.14, 73.48, 309.31°)
OKLab	oklab(50.41% 0.0844 -0.162)
OKLCH	oklch(50.41% 0.183 297.5)
XYZ	xyz(18.2603, 11.3330, 49.3597)
Luminance	0.1133 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Blue With A Hint Of Purple

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7343BD #8DBD43

analogous

#4350BD #7343BD #B043BD

triadic

#7343BD #BD7343 #43BD73

tetradic

#7343BD #BD4350 #8DBD43 #43BDB0

square

#7343BD #BD4350 #8DBD43 #43BDB0

split-complementary

#7343BD #BDB043 #50BD43

monochromatic

#3C2363 #573390 #7343BD #9570CD #B69EDD

Accessibility & contrast

On white

6.43

#7343BD on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.27

#7343BD on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #7343BD

6.43:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7343BD	#FFFFFF	#000000	##FFFFFF
##7343BD	1.00	6.43	3.27	6.43
#FFFFFF	6.43	1.00	21.00	1.00
#000000	3.27	21.00	1.00	21.00
##FFFFFF	6.43	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#005FC1

Deuteranopia (green-blind)

#005DBA

Tritanopia (blue-blind)

#615F7A

Achromatopsia (no color)

#5F5F5F

Design tokens & code

CSS

--color: #7343bd;
/* rgb */ color: rgb(115, 67, 189);
/* oklch */ color: oklch(50.4% 0.183 297.5);

Tailwind

colors: {
  custom: {
    50: '#a17ad2',
    500: '#7343bd',
    950: '#000000',
  },
}

SCSS

$custom: #7343bd;
$custom-light: #a17ad2;
$custom-dark: #000000;

JSON

{
  "hex": "#7343bd",
  "rgb": {
    "r": 115,
    "g": 67,
    "b": 189
  },
  "hsl": {
    "h": 263.607,
    "s": 48.031,
    "l": 50.196
  },
  "oklch": {
    "l": 0.50409,
    "c": 0.18268,
    "h": 297.5
  },
  "luminance": 0.11333
}

Semantic roles & 50–950 ramp

primary

#7343BD

secondary

#B4C993

accent

#D850A2

background

#FAF7FD

surface

#F4EEFA

border

#CEC9D3

text

#0F0914

muted

#7F7B83

Preview Lab

Preview with #7343BD

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →