#7343AE#7343AE

#7343AE is a mid, vivid violet. Relative luminance 0.107; OKLCH L 49.3% C 0.165 H 301.2°. Best body text is #FFFFFF at 6.68:1 contrast (WCAG AA passes).

Color values

HEX	#7343AE
RGB	rgb(115, 67, 174)
HSL	hsl(267, 44%, 47%)
HSV	hsv(267, 61%, 68%)
CMYK	cmyk(33.9%, 61.5%, 0%, 31.8%)
CIE-LAB	lab(39.10, 42.65, -49.69)
CIE-LCH	lch(39.10, 65.48, 310.64°)
OKLab	oklab(49.33% 0.0855 -0.1409)
OKLCH	oklch(49.33% 0.165 301.2)
XYZ	xyz(16.7156, 10.7151, 41.2238)
Luminance	0.1071 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Blue With A Hint Of Purple

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7343AE #7EAE43

analogous

#4349AE #7343AE #A943AE

triadic

#7343AE #AE7343 #43AE73

tetradic

#7343AE #AE4349 #7EAE43 #43AEA9

square

#7343AE #AE4349 #7EAE43 #43AEA9

split-complementary

#7343AE #AEA943 #49AE43

monochromatic

#392156 #563282 #7343AE #9269C5 #B295D6

Accessibility & contrast

On white

6.68

#7343AE on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.14

#7343AE on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #7343AE

6.68:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7343AE	#FFFFFF	#000000	##FFFFFF
##7343AE	1.00	6.68	3.14	6.68
#FFFFFF	6.68	1.00	21.00	1.00
#000000	3.14	21.00	1.00	21.00
##FFFFFF	6.68	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#005BB1

Deuteranopia (green-blind)

#205CAC

Tritanopia (blue-blind)

#675A72

Achromatopsia (no color)

#5C5C5C

Design tokens & code

CSS

--color: #7343ae;
/* rgb */ color: rgb(115, 67, 174);
/* oklch */ color: oklch(49.3% 0.165 301.2);

Tailwind

colors: {
  custom: {
    50: '#9f79c7',
    500: '#7343ae',
    950: '#000000',
  },
}

SCSS

$custom: #7343ae;
$custom-light: #9f79c7;
$custom-dark: #000000;

JSON

{
  "hex": "#7343ae",
  "rgb": {
    "r": 115,
    "g": 67,
    "b": 174
  },
  "hsl": {
    "h": 266.916,
    "s": 44.398,
    "l": 47.255
  },
  "oklch": {
    "l": 0.49326,
    "c": 0.16484,
    "h": 301.2
  },
  "luminance": 0.10715
}

Semantic roles & 50–950 ramp

primary

#7343AE

secondary

#A9C28B

accent

#D4549B

background

#FAF7FC

surface

#F4EEF8

border

#CEC9D1

text

#0F0913

muted

#7F7B82

Preview Lab

Preview with #7343AE

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →