#73434D#73434D

#73434D is a dark, moderate red. Relative luminance 0.082; OKLCH L 44.3% C 0.067 H 6.7°. Best body text is #FFFFFF at 7.96:1 contrast (WCAG AA passes).

Color values

HEX	#73434D
RGB	rgb(115, 67, 77)
HSL	hsl(348, 26%, 36%)
HSV	hsv(348, 42%, 45%)
CMYK	cmyk(0%, 41.7%, 33%, 54.9%)
CIE-LAB	lab(34.39, 22.09, 2.92)
CIE-LCH	lch(34.39, 22.29, 7.54°)
OKLab	oklab(44.29% 0.067 0.0079)
OKLCH	oklch(44.29% 0.067 6.7)
XYZ	xyz(10.4173, 8.1958, 8.0530)
Luminance	0.0819 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#73434D #437369

analogous

#734365 #73434D #735143

triadic

#73434D #4D7343 #434D73

tetradic

#73434D #657343 #437369 #514373

square

#73434D #657343 #437369 #514373

split-complementary

#73434D #437351 #436573

monochromatic

#261619 #4C2C33 #73434D #9A5A67 #B37D88

Accessibility & contrast

On white

7.96

#73434D on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.64

#73434D on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #73434D

7.96:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##73434D	#FFFFFF	#000000	##FFFFFF
##73434D	1.00	7.96	2.64	7.96
#FFFFFF	7.96	1.00	21.00	1.00
#000000	2.64	21.00	1.00	21.00
##FFFFFF	7.96	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4B4B4D

Deuteranopia (green-blind)

#57544C

Tritanopia (blue-blind)

#7B3F47

Achromatopsia (no color)

#515151

Design tokens & code

CSS

--color: #73434d;
/* rgb */ color: rgb(115, 67, 77);
/* oklch */ color: oklch(44.3% 0.067 6.7);

Tailwind

colors: {
  custom: {
    50: '#9d787e',
    500: '#73434d',
    950: '#000000',
  },
}

SCSS

$custom: #73434d;
$custom-light: #9d787e;
$custom-dark: #000000;

JSON

{
  "hex": "#73434d",
  "rgb": {
    "r": 115,
    "g": 67,
    "b": 77
  },
  "hsl": {
    "h": 347.5,
    "s": 26.374,
    "l": 35.686
  },
  "oklch": {
    "l": 0.44291,
    "c": 0.06743,
    "h": 6.7
  },
  "luminance": 0.08195
}

Semantic roles & 50–950 ramp

primary

#73434D

secondary

#739F96

accent

#C3AF65

background

#F9F7F7

surface

#F2EDEE

border

#CCC8C9

text

#0E090A

muted

#7E7B7C

Preview Lab

Preview with #73434D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →