#7340BF#7340BF

#7340BF is a mid, vivid violet. Relative luminance 0.111; OKLCH L 50.1% C 0.189 H 297.6°. Best body text is #FFFFFF at 6.53:1 contrast (WCAG AA passes).

Color values

HEX	#7340BF
RGB	rgb(115, 64, 191)
HSL	hsl(264, 50%, 50%)
HSV	hsv(264, 66%, 75%)
CMYK	cmyk(39.8%, 66.5%, 0%, 25.1%)
CIE-LAB	lab(39.70, 48.65, -58.73)
CIE-LCH	lch(39.70, 76.26, 309.64°)
OKLab	oklab(50.14% 0.0875 -0.1675)
OKLCH	oklch(50.14% 0.189 297.6)
XYZ	xyz(18.3052, 11.0729, 50.4530)
Luminance	0.1107 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Blue With A Hint Of Purple

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7340BF #8CBF40

analogous

#404DBF #7340BF #B240BF

triadic

#7340BF #BF7340 #40BF73

tetradic

#7340BF #BF404D #8CBF40 #40BFB2

square

#7340BF #BF404D #8CBF40 #40BFB2

split-complementary

#7340BF #BFB240 #4DBF40

monochromatic

#3C2163 #573191 #7340BF #956ECE #B69CDE

Accessibility & contrast

On white

6.53

#7340BF on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.21

#7340BF on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #7340BF

6.53:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7340BF	#FFFFFF	#000000	##FFFFFF
##7340BF	1.00	6.53	3.21	6.53
#FFFFFF	6.53	1.00	21.00	1.00
#000000	3.21	21.00	1.00	21.00
##FFFFFF	6.53	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#005EC3

Deuteranopia (green-blind)

#005CBC

Tritanopia (blue-blind)

#605E7A

Achromatopsia (no color)

#5E5E5E

Design tokens & code

CSS

--color: #7340bf;
/* rgb */ color: rgb(115, 64, 191);
/* oklch */ color: oklch(50.1% 0.189 297.6);

Tailwind

colors: {
  custom: {
    50: '#a178d3',
    500: '#7340bf',
    950: '#000000',
  },
}

SCSS

$custom: #7340bf;
$custom-light: #a178d3;
$custom-dark: #000000;

JSON

{
  "hex": "#7340bf",
  "rgb": {
    "r": 115,
    "g": 64,
    "b": 191
  },
  "hsl": {
    "h": 264.094,
    "s": 49.804,
    "l": 50
  },
  "oklch": {
    "l": 0.50143,
    "c": 0.18898,
    "h": 297.6
  },
  "luminance": 0.11073
}

Semantic roles & 50–950 ramp

primary

#7340BF

secondary

#B3CA91

accent

#D94EA2

background

#FAF7FD

surface

#F4EDFA

border

#CEC8D3

text

#0F0914

muted

#7F7B83

Preview Lab

Preview with #7340BF

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →