#7340BE#7340BE

#7340BE is a mid, vivid violet. Relative luminance 0.110; OKLCH L 50.1% C 0.188 H 297.8°. Best body text is #FFFFFF at 6.55:1 contrast (WCAG AA passes).

Color values

HEX	#7340BE
RGB	rgb(115, 64, 190)
HSL	hsl(264, 50%, 50%)
HSV	hsv(264, 66%, 75%)
CMYK	cmyk(39.5%, 66.3%, 0%, 25.5%)
CIE-LAB	lab(39.63, 48.39, -58.26)
CIE-LCH	lch(39.63, 75.73, 309.71°)
OKLab	oklab(50.07% 0.0876 -0.1661)
OKLCH	oklch(50.07% 0.188 297.8)
XYZ	xyz(18.1955, 11.0291, 49.8754)
Luminance	0.1103 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Blue With A Hint Of Purple

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7340BE #8BBE40

analogous

#404CBE #7340BE #B240BE

triadic

#7340BE #BE7340 #40BE73

tetradic

#7340BE #BE404C #8BBE40 #40BEB2

square

#7340BE #BE404C #8BBE40 #40BEB2

split-complementary

#7340BE #BEB240 #4CBE40

monochromatic

#3C2162 #573190 #7340BE #946DCE #B69BDD

Accessibility & contrast

On white

6.55

#7340BE on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.21

#7340BE on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #7340BE

6.55:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7340BE	#FFFFFF	#000000	##FFFFFF
##7340BE	1.00	6.55	3.21	6.55
#FFFFFF	6.55	1.00	21.00	1.00
#000000	3.21	21.00	1.00	21.00
##FFFFFF	6.55	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#005EC2

Deuteranopia (green-blind)

#005CBB

Tritanopia (blue-blind)

#615D79

Achromatopsia (no color)

#5D5D5D

Design tokens & code

CSS

--color: #7340be;
/* rgb */ color: rgb(115, 64, 190);
/* oklch */ color: oklch(50.1% 0.188 297.8);

Tailwind

colors: {
  custom: {
    50: '#a178d2',
    500: '#7340be',
    950: '#000000',
  },
}

SCSS

$custom: #7340be;
$custom-light: #a178d2;
$custom-dark: #000000;

JSON

{
  "hex": "#7340be",
  "rgb": {
    "r": 115,
    "g": 64,
    "b": 190
  },
  "hsl": {
    "h": 264.286,
    "s": 49.606,
    "l": 49.804
  },
  "oklch": {
    "l": 0.50067,
    "c": 0.18782,
    "h": 297.8
  },
  "luminance": 0.11029
}

Semantic roles & 50–950 ramp

primary

#7340BE

secondary

#B2C990

accent

#D94FA1

background

#FAF7FD

surface

#F4EDFA

border

#CEC8D3

text

#0F0914

muted

#7F7B83

Preview Lab

Preview with #7340BE

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →