#7340BA#7340BA

#7340BA is a mid, vivid violet. Relative luminance 0.109; OKLCH L 49.8% C 0.183 H 298.7°. Best body text is #FFFFFF at 6.62:1 contrast (WCAG AA passes).

Color values

HEX	#7340BA
RGB	rgb(115, 64, 186)
HSL	hsl(265, 49%, 49%)
HSV	hsv(265, 66%, 73%)
CMYK	cmyk(38.2%, 65.6%, 0%, 27.1%)
CIE-LAB	lab(39.34, 47.35, -56.39)
CIE-LCH	lch(39.34, 73.63, 310.02°)
OKLab	oklab(49.77% 0.0881 -0.1606)
OKLCH	oklch(49.77% 0.183 298.7)
XYZ	xyz(17.7643, 10.8566, 47.6045)
Luminance	0.1086 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Blue With A Hint Of Purple

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7340BA #87BA40

analogous

#404ABA #7340BA #B040BA

triadic

#7340BA #BA7340 #40BA73

tetradic

#7340BA #BA404A #87BA40 #40BAB0

square

#7340BA #BA404A #87BA40 #40BAB0

split-complementary

#7340BA #BAB040 #4ABA40

monochromatic

#3B215F #57308C #7340BA #946BCC #B599DC

Accessibility & contrast

On white

6.62

#7340BA on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.17

#7340BA on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #7340BA

6.62:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7340BA	#FFFFFF	#000000	##FFFFFF
##7340BA	1.00	6.62	3.17	6.62
#FFFFFF	6.62	1.00	21.00	1.00
#000000	3.17	21.00	1.00	21.00
##FFFFFF	6.62	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#005DBE

Deuteranopia (green-blind)

#005BB7

Tritanopia (blue-blind)

#635C77

Achromatopsia (no color)

#5D5D5D

Design tokens & code

CSS

--color: #7340ba;
/* rgb */ color: rgb(115, 64, 186);
/* oklch */ color: oklch(49.8% 0.183 298.7);

Tailwind

colors: {
  custom: {
    50: '#a178d0',
    500: '#7340ba',
    950: '#000000',
  },
}

SCSS

$custom: #7340ba;
$custom-light: #a178d0;
$custom-dark: #000000;

JSON

{
  "hex": "#7340ba",
  "rgb": {
    "r": 115,
    "g": 64,
    "b": 186
  },
  "hsl": {
    "h": 265.082,
    "s": 48.8,
    "l": 49.02
  },
  "oklch": {
    "l": 0.49765,
    "c": 0.18318,
    "h": 298.7
  },
  "luminance": 0.10857
}

Semantic roles & 50–950 ramp

primary

#7340BA

secondary

#B0C88E

accent

#D84F9F

background

#FAF7FC

surface

#F4EDF9

border

#CEC8D2

text

#0F0914

muted

#7F7B82

Preview Lab

Preview with #7340BA

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →