#7340B9#7340B9

#7340B9 is a mid, vivid violet. Relative luminance 0.108; OKLCH L 49.7% C 0.182 H 299.0°. Best body text is #FFFFFF at 6.64:1 contrast (WCAG AA passes).

Color values

HEX	#7340B9
RGB	rgb(115, 64, 185)
HSL	hsl(265, 49%, 49%)
HSV	hsv(265, 65%, 73%)
CMYK	cmyk(37.8%, 65.4%, 0%, 27.5%)
CIE-LAB	lab(39.27, 47.09, -55.91)
CIE-LCH	lch(39.27, 73.10, 310.10°)
OKLab	oklab(49.69% 0.0882 -0.1592)
OKLCH	oklch(49.69% 0.182 299)
XYZ	xyz(17.6584, 10.8142, 47.0466)
Luminance	0.1081 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Blue With A Hint Of Purple

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7340B9 #86B940

analogous

#404AB9 #7340B9 #B040B9

triadic

#7340B9 #B97340 #40B973

tetradic

#7340B9 #B9404A #86B940 #40B9B0

square

#7340B9 #B9404A #86B940 #40B9B0

split-complementary

#7340B9 #B9B040 #4AB940

monochromatic

#3A215E #57308C #7340B9 #936BCC #B498DB

Accessibility & contrast

On white

6.64

#7340B9 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.16

#7340B9 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #7340B9

6.64:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7340B9	#FFFFFF	#000000	##FFFFFF
##7340B9	1.00	6.64	3.16	6.64
#FFFFFF	6.64	1.00	21.00	1.00
#000000	3.16	21.00	1.00	21.00
##FFFFFF	6.64	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#005CBD

Deuteranopia (green-blind)

#005BB6

Tritanopia (blue-blind)

#635C77

Achromatopsia (no color)

#5C5C5C

Design tokens & code

CSS

--color: #7340b9;
/* rgb */ color: rgb(115, 64, 185);
/* oklch */ color: oklch(49.7% 0.182 299.0);

Tailwind

colors: {
  custom: {
    50: '#a078cf',
    500: '#7340b9',
    950: '#000000',
  },
}

SCSS

$custom: #7340b9;
$custom-light: #a078cf;
$custom-dark: #000000;

JSON

{
  "hex": "#7340b9",
  "rgb": {
    "r": 115,
    "g": 64,
    "b": 185
  },
  "hsl": {
    "h": 265.289,
    "s": 48.594,
    "l": 48.824
  },
  "oklch": {
    "l": 0.49691,
    "c": 0.18202,
    "h": 299
  },
  "luminance": 0.10814
}

Semantic roles & 50–950 ramp

primary

#7340B9

secondary

#AFC78E

accent

#D8509F

background

#FAF7FC

surface

#F4EDF9

border

#CEC8D2

text

#0F0914

muted

#7F7B82

Preview Lab

Preview with #7340B9

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →