#7340B2#7340B2

#7340B2 is a mid, vivid violet. Relative luminance 0.105; OKLCH L 49.2% C 0.174 H 300.7°. Best body text is #FFFFFF at 6.76:1 contrast (WCAG AA passes).

Color values

HEX	#7340B2
RGB	rgb(115, 64, 178)
HSL	hsl(267, 47%, 47%)
HSV	hsv(267, 64%, 70%)
CMYK	cmyk(35.4%, 64%, 0%, 30.2%)
CIE-LAB	lab(38.77, 45.29, -52.59)
CIE-LCH	lch(38.77, 69.40, 310.74°)
OKLab	oklab(49.18% 0.0888 -0.1494)
OKLCH	oklch(49.18% 0.174 300.7)
XYZ	xyz(16.9376, 10.5259, 43.2502)
Luminance	0.1053 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Blue With A Hint Of Purple

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7340B2 #7FB240

analogous

#4046B2 #7340B2 #AC40B2

triadic

#7340B2 #B27340 #40B273

tetradic

#7340B2 #B24046 #7FB240 #40B2AC

square

#7340B2 #B24046 #7FB240 #40B2AC

split-complementary

#7340B2 #B2AC40 #46B240

monochromatic

#392058 #563085 #7340B2 #9267C8 #B394D8

Accessibility & contrast

On white

6.76

#7340B2 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.11

#7340B2 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #7340B2

6.76:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7340B2	#FFFFFF	#000000	##FFFFFF
##7340B2	1.00	6.76	3.11	6.76
#FFFFFF	6.76	1.00	21.00	1.00
#000000	3.11	21.00	1.00	21.00
##FFFFFF	6.76	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#005BB6

Deuteranopia (green-blind)

#115BB0

Tritanopia (blue-blind)

#665973

Achromatopsia (no color)

#5B5B5B

Design tokens & code

CSS

--color: #7340b2;
/* rgb */ color: rgb(115, 64, 178);
/* oklch */ color: oklch(49.2% 0.174 300.7);

Tailwind

colors: {
  custom: {
    50: '#a078ca',
    500: '#7340b2',
    950: '#000000',
  },
}

SCSS

$custom: #7340b2;
$custom-light: #a078ca;
$custom-dark: #000000;

JSON

{
  "hex": "#7340b2",
  "rgb": {
    "r": 115,
    "g": 64,
    "b": 178
  },
  "hsl": {
    "h": 266.842,
    "s": 47.107,
    "l": 47.451
  },
  "oklch": {
    "l": 0.49176,
    "c": 0.17385,
    "h": 300.7
  },
  "luminance": 0.10526
}

Semantic roles & 50–950 ramp

primary

#7340B2

secondary

#AAC48A

accent

#D7519B

background

#FAF7FC

surface

#F4EDF8

border

#CEC8D1

text

#0F0913

muted

#7F7B82

Preview Lab

Preview with #7340B2

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →