#7340AF#7340AF

#7340AF is a mid, vivid violet. Relative luminance 0.104; OKLCH L 49.0% C 0.170 H 301.5°. Best body text is #FFFFFF at 6.82:1 contrast (WCAG AA passes).

Color values

HEX	#7340AF
RGB	rgb(115, 64, 175)
HSL	hsl(268, 46%, 47%)
HSV	hsv(268, 63%, 69%)
CMYK	cmyk(34.3%, 63.4%, 0%, 31.4%)
CIE-LAB	lab(38.56, 44.52, -51.15)
CIE-LCH	lch(38.56, 67.81, 311.04°)
OKLab	oklab(48.96% 0.089 -0.1452)
OKLCH	oklch(48.96% 0.17 301.5)
XYZ	xyz(16.6397, 10.4067, 41.6812)
Luminance	0.1041 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Blue With A Hint Of Purple

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7340AF #7CAF40

analogous

#4044AF #7340AF #AB40AF

triadic

#7340AF #AF7340 #40AF73

tetradic

#7340AF #AF4044 #7CAF40 #40AFAB

square

#7340AF #AF4044 #7CAF40 #40AFAB

split-complementary

#7340AF #AFAB40 #44AF40

monochromatic

#381F55 #563082 #7340AF #9265C7 #B292D7

Accessibility & contrast

On white

6.82

#7340AF on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.08

#7340AF on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #7340AF

6.82:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7340AF	#FFFFFF	#000000	##FFFFFF
##7340AF	1.00	6.82	3.08	6.82
#FFFFFF	6.82	1.00	21.00	1.00
#000000	3.08	21.00	1.00	21.00
##FFFFFF	6.82	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#005AB2

Deuteranopia (green-blind)

#185AAD

Tritanopia (blue-blind)

#675871

Achromatopsia (no color)

#5B5B5B

Design tokens & code

CSS

--color: #7340af;
/* rgb */ color: rgb(115, 64, 175);
/* oklch */ color: oklch(49.0% 0.170 301.5);

Tailwind

colors: {
  custom: {
    50: '#a078c8',
    500: '#7340af',
    950: '#000000',
  },
}

SCSS

$custom: #7340af;
$custom-light: #a078c8;
$custom-dark: #000000;

JSON

{
  "hex": "#7340af",
  "rgb": {
    "r": 115,
    "g": 64,
    "b": 175
  },
  "hsl": {
    "h": 267.568,
    "s": 46.444,
    "l": 46.863
  },
  "oklch": {
    "l": 0.4896,
    "c": 0.17034,
    "h": 301.5
  },
  "luminance": 0.10407
}

Semantic roles & 50–950 ramp

primary

#7340AF

secondary

#A8C388

accent

#D65299

background

#FAF7FC

surface

#F4EDF8

border

#CEC8D1

text

#0F0913

muted

#7F7B82

Preview Lab

Preview with #7340AF

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →