#7340AA#7340AA

#7340AA is a mid, vivid violet. Relative luminance 0.102; OKLCH L 48.6% C 0.164 H 302.9°. Best body text is #FFFFFF at 6.90:1 contrast (WCAG AA passes).

Color values

HEX	#7340AA
RGB	rgb(115, 64, 170)
HSL	hsl(269, 45%, 46%)
HSV	hsv(269, 62%, 67%)
CMYK	cmyk(32.4%, 62.4%, 0%, 33.3%)
CIE-LAB	lab(38.22, 43.26, -48.72)
CIE-LCH	lch(38.22, 65.15, 311.60°)
OKLab	oklab(48.61% 0.0893 -0.1381)
OKLCH	oklch(48.61% 0.164 302.9)
XYZ	xyz(16.1577, 10.2139, 39.1427)
Luminance	0.1021 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7340AA #77AA40

analogous

#4042AA #7340AA #A840AA

triadic

#7340AA #AA7340 #40AA73

tetradic

#7340AA #AA4042 #77AA40 #40AAA8

square

#7340AA #AA4042 #77AA40 #40AAA8

split-complementary

#7340AA #AAA840 #42AA40

monochromatic

#371F51 #552F7E #7340AA #9263C4 #B18FD5

Accessibility & contrast

On white

6.90

#7340AA on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.04

#7340AA on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #7340AA

6.90:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7340AA	#FFFFFF	#000000	##FFFFFF
##7340AA	1.00	6.90	3.04	6.90
#FFFFFF	6.90	1.00	21.00	1.00
#000000	3.04	21.00	1.00	21.00
##FFFFFF	6.90	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0059AD

Deuteranopia (green-blind)

#215AA8

Tritanopia (blue-blind)

#68566F

Achromatopsia (no color)

#5A5A5A

Design tokens & code

CSS

--color: #7340aa;
/* rgb */ color: rgb(115, 64, 170);
/* oklch */ color: oklch(48.6% 0.164 302.9);

Tailwind

colors: {
  custom: {
    50: '#9f77c4',
    500: '#7340aa',
    950: '#000000',
  },
}

SCSS

$custom: #7340aa;
$custom-light: #9f77c4;
$custom-dark: #000000;

JSON

{
  "hex": "#7340aa",
  "rgb": {
    "r": 115,
    "g": 64,
    "b": 170
  },
  "hsl": {
    "h": 268.868,
    "s": 45.299,
    "l": 45.882
  },
  "oklch": {
    "l": 0.48606,
    "c": 0.16446,
    "h": 302.9
  },
  "luminance": 0.10214
}

Semantic roles & 50–950 ramp

primary

#7340AA

secondary

#A4C086

accent

#D55396

background

#FAF7FC

surface

#F4EDF8

border

#CEC8D1

text

#0F0913

muted

#7F7B82

Preview Lab

Preview with #7340AA

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →