#7340A5#7340A5

#7340A5 is a mid, vivid violet. Relative luminance 0.100; OKLCH L 48.3% C 0.159 H 304.4°. Best body text is #FFFFFF at 6.99:1 contrast (WCAG AA passes).

Color values

HEX	#7340A5
RGB	rgb(115, 64, 165)
HSL	hsl(270, 44%, 45%)
HSV	hsv(270, 61%, 65%)
CMYK	cmyk(30.3%, 61.2%, 0%, 35.3%)
CIE-LAB	lab(37.89, 42.01, -46.27)
CIE-LCH	lch(37.89, 62.49, 312.24°)
OKLab	oklab(48.26% 0.0895 -0.1309)
OKLCH	oklch(48.26% 0.159 304.4)
XYZ	xyz(15.6937, 10.0283, 36.6989)
Luminance	0.1003 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7340A5 #72A540

analogous

#4040A5 #7340A5 #A540A5

triadic

#7340A5 #A57340 #40A573

tetradic

#7340A5 #A54040 #72A540 #40A5A5

square

#7340A5 #A54040 #72A540 #40A5A5

split-complementary

#7340A5 #A5A540 #40A540

monochromatic

#361E4D #542F79 #7340A5 #9261C2 #B08DD3

Accessibility & contrast

On white

6.99

#7340A5 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.01

#7340A5 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #7340A5

6.99:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7340A5	#FFFFFF	#000000	##FFFFFF
##7340A5	1.00	6.99	3.01	6.99
#FFFFFF	6.99	1.00	21.00	1.00
#000000	3.01	21.00	1.00	21.00
##FFFFFF	6.99	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0A58A8

Deuteranopia (green-blind)

#2859A3

Tritanopia (blue-blind)

#6A556C

Achromatopsia (no color)

#595959

Design tokens & code

CSS

--color: #7340a5;
/* rgb */ color: rgb(115, 64, 165);
/* oklch */ color: oklch(48.3% 0.159 304.4);

Tailwind

colors: {
  custom: {
    50: '#9f77c0',
    500: '#7340a5',
    950: '#000000',
  },
}

SCSS

$custom: #7340a5;
$custom-light: #9f77c0;
$custom-dark: #000000;

JSON

{
  "hex": "#7340a5",
  "rgb": {
    "r": 115,
    "g": 64,
    "b": 165
  },
  "hsl": {
    "h": 270.297,
    "s": 44.105,
    "l": 44.902
  },
  "oklch": {
    "l": 0.4826,
    "c": 0.15856,
    "h": 304.4
  },
  "luminance": 0.10028
}

Semantic roles & 50–950 ramp

primary

#7340A5

secondary

#A0BE83

accent

#D45493

background

#FAF7FB

surface

#F3EDF7

border

#CDC8D0

text

#0F0912

muted

#7F7B81

Preview Lab

Preview with #7340A5

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →