#73409E#73409E

#73409E is a mid, vivid violet. Relative luminance 0.098; OKLCH L 47.8% C 0.150 H 306.6°. Best body text is #FFFFFF at 7.10:1 contrast (WCAG AA passes).

Color values

HEX	#73409E
RGB	rgb(115, 64, 158)
HSL	hsl(273, 42%, 44%)
HSV	hsv(273, 59%, 62%)
CMYK	cmyk(27.2%, 59.5%, 0%, 38%)
CIE-LAB	lab(37.45, 40.28, -42.78)
CIE-LCH	lch(37.45, 58.76, 313.27°)
OKLab	oklab(47.79% 0.0896 -0.1207)
OKLCH	oklch(47.79% 0.15 306.6)
XYZ	xyz(15.0739, 9.7804, 33.4348)
Luminance	0.0978 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#73409E #6B9E40

analogous

#44409E #73409E #9E409A

triadic

#73409E #9E7340 #409E73

tetradic

#73409E #9E4440 #6B9E40 #409A9E

square

#73409E #9E4440 #6B9E40 #409A9E

split-complementary

#73409E #9A9E40 #409E44

monochromatic

#341D47 #532E72 #73409E #925EBE #AF89CF

Accessibility & contrast

On white

7.10

#73409E on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.96

#73409E on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #73409E

7.10:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##73409E	#FFFFFF	#000000	##FFFFFF
##73409E	1.00	7.10	2.96	7.10
#FFFFFF	7.10	1.00	21.00	1.00
#000000	2.96	21.00	1.00	21.00
##FFFFFF	7.10	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#1A56A1

Deuteranopia (green-blind)

#30589C

Tritanopia (blue-blind)

#6C5269

Achromatopsia (no color)

#585858

Design tokens & code

CSS

--color: #73409e;
/* rgb */ color: rgb(115, 64, 158);
/* oklch */ color: oklch(47.8% 0.150 306.6);

Tailwind

colors: {
  custom: {
    50: '#9e77bb',
    500: '#73409e',
    950: '#000000',
  },
}

SCSS

$custom: #73409e;
$custom-light: #9e77bb;
$custom-dark: #000000;

JSON

{
  "hex": "#73409e",
  "rgb": {
    "r": 115,
    "g": 64,
    "b": 158
  },
  "hsl": {
    "h": 272.553,
    "s": 42.342,
    "l": 43.529
  },
  "oklch": {
    "l": 0.4779,
    "c": 0.15028,
    "h": 306.6
  },
  "luminance": 0.0978
}

Semantic roles & 50–950 ramp

primary

#73409E

secondary

#9ABA80

accent

#D2568F

background

#FAF7FB

surface

#F3EDF6

border

#CDC8D0

text

#0F0912

muted

#7F7B81

Preview Lab

Preview with #73409E

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →