#73409D#73409D

#73409D is a mid, vivid violet. Relative luminance 0.097; OKLCH L 47.7% C 0.149 H 306.9°. Best body text is #FFFFFF at 7.12:1 contrast (WCAG AA passes).

Color values

HEX	#73409D
RGB	rgb(115, 64, 157)
HSL	hsl(273, 42%, 43%)
HSV	hsv(273, 59%, 62%)
CMYK	cmyk(26.8%, 59.2%, 0%, 38.4%)
CIE-LAB	lab(37.38, 40.03, -42.28)
CIE-LCH	lch(37.38, 58.23, 313.44°)
OKLab	oklab(47.72% 0.0896 -0.1192)
OKLCH	oklch(47.72% 0.149 306.9)
XYZ	xyz(14.9882, 9.7461, 32.9834)
Luminance	0.0975 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#73409D #6A9D40

analogous

#44409D #73409D #9D4098

triadic

#73409D #9D7340 #409D73

tetradic

#73409D #9D4440 #6A9D40 #40989D

square

#73409D #9D4440 #6A9D40 #40989D

split-complementary

#73409D #989D40 #409D44

monochromatic

#331D46 #532E72 #73409D #925DBD #AF89CF

Accessibility & contrast

On white

7.12

#73409D on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.95

#73409D on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #73409D

7.12:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##73409D	#FFFFFF	#000000	##FFFFFF
##73409D	1.00	7.12	2.95	7.12
#FFFFFF	7.12	1.00	21.00	1.00
#000000	2.95	21.00	1.00	21.00
##FFFFFF	7.12	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#1B56A0

Deuteranopia (green-blind)

#31589B

Tritanopia (blue-blind)

#6C5268

Achromatopsia (no color)

#585858

Design tokens & code

CSS

--color: #73409d;
/* rgb */ color: rgb(115, 64, 157);
/* oklch */ color: oklch(47.7% 0.149 306.9);

Tailwind

colors: {
  custom: {
    50: '#9e77ba',
    500: '#73409d',
    950: '#000000',
  },
}

SCSS

$custom: #73409d;
$custom-light: #9e77ba;
$custom-dark: #000000;

JSON

{
  "hex": "#73409d",
  "rgb": {
    "r": 115,
    "g": 64,
    "b": 157
  },
  "hsl": {
    "h": 272.903,
    "s": 42.081,
    "l": 43.333
  },
  "oklch": {
    "l": 0.47724,
    "c": 0.1491,
    "h": 306.9
  },
  "luminance": 0.09746
}

Semantic roles & 50–950 ramp

primary

#73409D

secondary

#9AB97F

accent

#D2568E

background

#FAF7FB

surface

#F3EDF6

border

#CDC8D0

text

#0F0912

muted

#7F7B81

Preview Lab

Preview with #73409D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →