#73409B#73409B

#73409B is a mid, vivid violet. Relative luminance 0.097; OKLCH L 47.6% C 0.147 H 307.6°. Best body text is #FFFFFF at 7.15:1 contrast (WCAG AA passes).

Color values

HEX	#73409B
RGB	rgb(115, 64, 155)
HSL	hsl(274, 42%, 43%)
HSV	hsv(274, 59%, 61%)
CMYK	cmyk(25.8%, 58.7%, 0%, 39.2%)
CIE-LAB	lab(37.26, 39.54, -41.27)
CIE-LCH	lch(37.26, 57.16, 313.78°)
OKLab	oklab(47.59% 0.0896 -0.1162)
OKLCH	oklch(47.59% 0.147 307.6)
XYZ	xyz(14.8188, 9.6784, 32.0914)
Luminance	0.0968 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#73409B #689B40

analogous

#45409B #73409B #9B4096

triadic

#73409B #9B7340 #409B73

tetradic

#73409B #9B4540 #689B40 #40969B

square

#73409B #9B4540 #689B40 #40969B

split-complementary

#73409B #969B40 #409B45

monochromatic

#331C44 #532E70 #73409B #925CBC #AF88CE

Accessibility & contrast

On white

7.15

#73409B on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.94

#73409B on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #73409B

7.15:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##73409B	#FFFFFF	#000000	##FFFFFF
##73409B	1.00	7.15	2.94	7.15
#FFFFFF	7.15	1.00	21.00	1.00
#000000	2.94	21.00	1.00	21.00
##FFFFFF	7.15	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#1E569E

Deuteranopia (green-blind)

#325899

Tritanopia (blue-blind)

#6D5167

Achromatopsia (no color)

#585858

Design tokens & code

CSS

--color: #73409b;
/* rgb */ color: rgb(115, 64, 155);
/* oklch */ color: oklch(47.6% 0.147 307.6);

Tailwind

colors: {
  custom: {
    50: '#9e77b9',
    500: '#73409b',
    950: '#000000',
  },
}

SCSS

$custom: #73409b;
$custom-light: #9e77b9;
$custom-dark: #000000;

JSON

{
  "hex": "#73409b",
  "rgb": {
    "r": 115,
    "g": 64,
    "b": 155
  },
  "hsl": {
    "h": 273.626,
    "s": 41.553,
    "l": 42.941
  },
  "oklch": {
    "l": 0.47593,
    "c": 0.14673,
    "h": 307.6
  },
  "luminance": 0.09678
}

Semantic roles & 50–950 ramp

primary

#73409B

secondary

#98B87E

accent

#D1568C

background

#F9F7FB

surface

#F2EDF6

border

#CCC8D0

text

#0F0911

muted

#7E7B80

Preview Lab

Preview with #73409B

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →