#73409A#73409A

#73409A is a mid, vivid violet. Relative luminance 0.096; OKLCH L 47.5% C 0.146 H 308.0°. Best body text is #FFFFFF at 7.17:1 contrast (WCAG AA passes).

Color values

HEX	#73409A
RGB	rgb(115, 64, 154)
HSL	hsl(274, 41%, 43%)
HSV	hsv(274, 58%, 60%)
CMYK	cmyk(25.3%, 58.4%, 0%, 39.6%)
CIE-LAB	lab(37.20, 39.30, -40.77)
CIE-LCH	lch(37.20, 56.63, 313.95°)
OKLab	oklab(47.53% 0.0895 -0.1148)
OKLCH	oklch(47.53% 0.146 308)
XYZ	xyz(14.7352, 9.6449, 31.6510)
Luminance	0.0964 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#73409A #679A40

analogous

#46409A #73409A #9A4094

triadic

#73409A #9A7340 #409A73

tetradic

#73409A #9A4640 #679A40 #40949A

square

#73409A #9A4640 #679A40 #40949A

split-complementary

#73409A #949A40 #409A46

monochromatic

#321C44 #532E6F #73409A #925CBB #AF87CD

Accessibility & contrast

On white

7.17

#73409A on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.93

#73409A on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #73409A

7.17:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##73409A	#FFFFFF	#000000	##FFFFFF
##73409A	1.00	7.17	2.93	7.17
#FFFFFF	7.17	1.00	21.00	1.00
#000000	2.93	21.00	1.00	21.00
##FFFFFF	7.17	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#1F569D

Deuteranopia (green-blind)

#335898

Tritanopia (blue-blind)

#6D5167

Achromatopsia (no color)

#585858

Design tokens & code

CSS

--color: #73409a;
/* rgb */ color: rgb(115, 64, 154);
/* oklch */ color: oklch(47.5% 0.146 308.0);

Tailwind

colors: {
  custom: {
    50: '#9e77b8',
    500: '#73409a',
    950: '#000000',
  },
}

SCSS

$custom: #73409a;
$custom-light: #9e77b8;
$custom-dark: #000000;

JSON

{
  "hex": "#73409a",
  "rgb": {
    "r": 115,
    "g": 64,
    "b": 154
  },
  "hsl": {
    "h": 274,
    "s": 41.284,
    "l": 42.745
  },
  "oklch": {
    "l": 0.47529,
    "c": 0.14555,
    "h": 308
  },
  "luminance": 0.09645
}

Semantic roles & 50–950 ramp

primary

#73409A

secondary

#97B87E

accent

#D1578C

background

#F9F7FB

surface

#F2EDF6

border

#CCC8D0

text

#0F0911

muted

#7E7B80

Preview Lab

Preview with #73409A

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →