#734099#734099
#734099 is a mid, vivid violet. Relative luminance 0.096; OKLCH L 47.5% C 0.144 H 308.3°. Best body text is #FFFFFF at 7.19:1 contrast (WCAG AA passes).
Color values
| HEX | #734099 |
|---|---|
| RGB | rgb(115, 64, 153) |
| HSL | hsl(274, 41%, 43%) |
| HSV | hsv(274, 58%, 60%) |
| CMYK | cmyk(24.8%, 58.2%, 0%, 40%) |
| CIE-LAB | lab(37.14, 39.06, -40.26) |
| CIE-LCH | lch(37.14, 56.09, 314.13°) |
| OKLab | oklab(47.46% 0.0895 -0.1133) |
| OKLCH | oklch(47.46% 0.144 308.3) |
| XYZ | xyz(14.6522, 9.6117, 31.2142) |
| Luminance | 0.0961 (WCAG relative) |
| Temperature | cool |
| Family | violet |
Closest named colors
Rebeccapurple
#663399
ΔE00 4.26
Royal Purple
#7851A9
ΔE00 5.22
Purple (survey)
#7E1E9C
ΔE00 6.48
Purply
#983FB2
ΔE00 7.55
Light Eggplant
#894585
ΔE00 8.37
Warm Purple
#952E8F
ΔE00 8.46
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#734099 #669940
analogous
#464099 #734099 #994093
triadic
#734099 #997340 #409973
tetradic
#734099 #994640 #669940 #409399
square
#734099 #994640 #669940 #409399
split-complementary
#734099 #939940 #409946
monochromatic
#321C43 #532E6E #734099 #925CBB #AF87CD
Accessibility & contrast
On white
7.19
#734099 on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.92
#734099 on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #734099
7.19:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##734099 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##734099 | 1.00 | 7.19 | 2.92 | 7.19 |
| #FFFFFF | 7.19 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.92 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 7.19 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#20559C
Deuteranopia (green-blind)
#345897
Tritanopia (blue-blind)
#6D5166
Achromatopsia (no color)
#575757
Design tokens & code
CSS
--color: #734099; /* rgb */ color: rgb(115, 64, 153); /* oklch */ color: oklch(47.5% 0.144 308.3);
Tailwind
colors: {
custom: {
50: '#9e77b7',
500: '#734099',
950: '#000000',
},
}SCSS
$custom: #734099; $custom-light: #9e77b7; $custom-dark: #000000;
JSON
{
"hex": "#734099",
"rgb": {
"r": 115,
"g": 64,
"b": 153
},
"hsl": {
"h": 274.382,
"s": 41.014,
"l": 42.549
},
"oklch": {
"l": 0.47464,
"c": 0.14436,
"h": 308.3
},
"luminance": 0.09612
}Semantic roles & 50–950 ramp
primary
#734099
secondary
#96B77E
accent
#D1578B
background
#F9F7FB
surface
#F2EDF6
border
#CCC8D0
text
#0F0911
muted
#7E7B80