#734094#734094

#734094 is a mid, vivid violet. Relative luminance 0.095; OKLCH L 47.1% C 0.138 H 310.2°. Best body text is #FFFFFF at 7.27:1 contrast (WCAG AA passes).

Color values

HEX#734094
RGBrgb(115, 64, 148)
HSLhsl(276, 40%, 42%)
HSVhsv(276, 57%, 58%)
CMYKcmyk(22.3%, 56.8%, 0%, 42%)
CIE-LABlab(36.84, 37.86, -37.71)
CIE-LCHlch(36.84, 53.44, 315.12°)
OKLaboklab(47.15% 0.0893 -0.1058)
OKLCHoklch(47.15% 0.138 310.2)
XYZxyz(14.2479, 9.4500, 29.0847)
Luminance0.0945 (WCAG relative)
Temperaturecool
Familyviolet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#734094 #619440
analogous
#494094 #734094 #94408B
triadic
#734094 #947340 #409473
tetradic
#734094 #944940 #619440 #408B94
square
#734094 #944940 #619440 #408B94
split-complementary
#734094 #8B9440 #409449
monochromatic
#311B3F #522E69 #734094 #935AB8 #AF84CA

Accessibility & contrast

On white

7.27
#734094 on #FFFFFF
AA ✓AA large ✓AAA ✓

On black

2.89
#734094 on #000000
AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #734094
7.27:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##734094#FFFFFF#000000##FFFFFF
##7340941.007.272.897.27
#FFFFFF7.271.0021.001.00
#0000002.8921.001.0021.00
##FFFFFF7.271.0021.001.00

Color blindness preview

Protanopia (red-blind)
#265497
Deuteranopia (green-blind)
#385892
Tritanopia (blue-blind)
#6F4F64
Achromatopsia (no color)
#575757

Design tokens & code

CSS
--color: #734094;
/* rgb */ color: rgb(115, 64, 148);
/* oklch */ color: oklch(47.1% 0.138 310.2);
Tailwind
colors: {
  custom: {
    50: '#9e77b4',
    500: '#734094',
    950: '#000000',
  },
}
SCSS
$custom: #734094;
$custom-light: #9e77b4;
$custom-dark: #000000;
JSON
{
  "hex": "#734094",
  "rgb": {
    "r": 115,
    "g": 64,
    "b": 148
  },
  "hsl": {
    "h": 276.429,
    "s": 39.623,
    "l": 41.569
  },
  "oklch": {
    "l": 0.47147,
    "c": 0.13846,
    "h": 310.2
  },
  "luminance": 0.0945
}

Semantic roles & 50–950 ramp

primary
#734094
secondary
#92B47B
accent
#D05887
background
#F9F7FB
surface
#F2EDF6
border
#CCC8D0
text
#0F0911
muted
#7E7B80

Preview Lab

Preview with #734094

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#734094 Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva