#73408F#73408F

#73408F is a mid, vivid violet. Relative luminance 0.093; OKLCH L 46.8% C 0.133 H 312.2°. Best body text is #FFFFFF at 7.35:1 contrast (WCAG AA passes).

Color values

HEX	#73408F
RGB	rgb(115, 64, 143)
HSL	hsl(279, 38%, 41%)
HSV	hsv(279, 55%, 56%)
CMYK	cmyk(19.6%, 55.2%, 0%, 43.9%)
CIE-LAB	lab(36.55, 36.69, -35.12)
CIE-LCH	lch(36.55, 50.79, 316.25°)
OKLab	oklab(46.84% 0.089 -0.0983)
OKLCH	oklch(46.84% 0.133 312.2)
XYZ	xyz(13.8607, 9.2951, 27.0453)
Luminance	0.0930 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#73408F #5C8F40

analogous

#4B408F #73408F #8F4083

triadic

#73408F #8F7340 #408F73

tetradic

#73408F #8F4B40 #5C8F40 #40838F

square

#73408F #8F4B40 #5C8F40 #40838F

split-complementary

#73408F #838F40 #408F4B

monochromatic

#2F1A3A #512D65 #73408F #9458B4 #AF82C7

Accessibility & contrast

On white

7.35

#73408F on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.86

#73408F on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #73408F

7.35:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##73408F	#FFFFFF	#000000	##FFFFFF
##73408F	1.00	7.35	2.86	7.35
#FFFFFF	7.35	1.00	21.00	1.00
#000000	2.86	21.00	1.00	21.00
##FFFFFF	7.35	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#2B5392

Deuteranopia (green-blind)

#3C578D

Tritanopia (blue-blind)

#704D61

Achromatopsia (no color)

#565656

Design tokens & code

CSS

--color: #73408f;
/* rgb */ color: rgb(115, 64, 143);
/* oklch */ color: oklch(46.8% 0.133 312.2);

Tailwind

colors: {
  custom: {
    50: '#9d77b0',
    500: '#73408f',
    950: '#000000',
  },
}

SCSS

$custom: #73408f;
$custom-light: #9d77b0;
$custom-dark: #000000;

JSON

{
  "hex": "#73408f",
  "rgb": {
    "r": 115,
    "g": 64,
    "b": 143
  },
  "hsl": {
    "h": 278.734,
    "s": 38.164,
    "l": 40.588
  },
  "oklch": {
    "l": 0.4684,
    "c": 0.13257,
    "h": 312.2
  },
  "luminance": 0.09295
}

Semantic roles & 50–950 ramp

primary

#73408F

secondary

#8DB279

accent

#CE5A83

background

#F9F7FA

surface

#F2EDF5

border

#CCC8CF

text

#0E0910

muted

#7E7B7F

Preview Lab

Preview with #73408F

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →