#73408E#73408E

#73408E is a mid, vivid violet. Relative luminance 0.093; OKLCH L 46.8% C 0.131 H 312.6°. Best body text is #FFFFFF at 7.36:1 contrast (WCAG AA passes).

Color values

HEX	#73408E
RGB	rgb(115, 64, 142)
HSL	hsl(279, 38%, 40%)
HSV	hsv(279, 55%, 56%)
CMYK	cmyk(19%, 54.9%, 0%, 44.3%)
CIE-LAB	lab(36.49, 36.45, -34.60)
CIE-LCH	lch(36.49, 50.26, 316.49°)
OKLab	oklab(46.78% 0.0889 -0.0967)
OKLCH	oklch(46.78% 0.131 312.6)
XYZ	xyz(13.7853, 9.2650, 26.6481)
Luminance	0.0926 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#73408E #5B8E40

analogous

#4C408E #73408E #8E4082

triadic

#73408E #8E7340 #408E73

tetradic

#73408E #8E4C40 #5B8E40 #40828E

square

#73408E #8E4C40 #5B8E40 #40828E

split-complementary

#73408E #828E40 #408E4C

monochromatic

#2F1A3A #512D64 #73408E #9458B4 #AF82C7

Accessibility & contrast

On white

7.36

#73408E on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.85

#73408E on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #73408E

7.36:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##73408E	#FFFFFF	#000000	##FFFFFF
##73408E	1.00	7.36	2.85	7.36
#FFFFFF	7.36	1.00	21.00	1.00
#000000	2.85	21.00	1.00	21.00
##FFFFFF	7.36	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#2B5391

Deuteranopia (green-blind)

#3C578C

Tritanopia (blue-blind)

#704D61

Achromatopsia (no color)

#565656

Design tokens & code

CSS

--color: #73408e;
/* rgb */ color: rgb(115, 64, 142);
/* oklch */ color: oklch(46.8% 0.131 312.6);

Tailwind

colors: {
  custom: {
    50: '#9d77af',
    500: '#73408e',
    950: '#000000',
  },
}

SCSS

$custom: #73408e;
$custom-light: #9d77af;
$custom-dark: #000000;

JSON

{
  "hex": "#73408e",
  "rgb": {
    "r": 115,
    "g": 64,
    "b": 142
  },
  "hsl": {
    "h": 279.231,
    "s": 37.864,
    "l": 40.392
  },
  "oklch": {
    "l": 0.4678,
    "c": 0.13139,
    "h": 312.6
  },
  "luminance": 0.09265
}

Semantic roles & 50–950 ramp

primary

#73408E

secondary

#8CB179

accent

#CE5A82

background

#F9F7FA

surface

#F2EDF4

border

#CCC8CE

text

#0E0910

muted

#7E7B7F

Preview Lab

Preview with #73408E

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →