#73408D#73408D

#73408D is a mid, vivid violet. Relative luminance 0.092; OKLCH L 46.7% C 0.130 H 313.0°. Best body text is #FFFFFF at 7.38:1 contrast (WCAG AA passes).

Color values

HEX	#73408D
RGB	rgb(115, 64, 141)
HSL	hsl(280, 38%, 40%)
HSV	hsv(280, 55%, 55%)
CMYK	cmyk(18.4%, 54.6%, 0%, 44.7%)
CIE-LAB	lab(36.43, 36.22, -34.08)
CIE-LCH	lch(36.43, 49.73, 316.74°)
OKLab	oklab(46.72% 0.0888 -0.0952)
OKLCH	oklch(46.72% 0.13 313)
XYZ	xyz(13.7105, 9.2351, 26.2544)
Luminance	0.0924 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#73408D #5A8D40

analogous

#4C408D #73408D #8D4081

triadic

#73408D #8D7340 #408D73

tetradic

#73408D #8D4C40 #5A8D40 #40818D

square

#73408D #8D4C40 #5A8D40 #40818D

split-complementary

#73408D #818D40 #408D4C

monochromatic

#2E1A39 #512D63 #73408D #9457B3 #AF81C6

Accessibility & contrast

On white

7.38

#73408D on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.85

#73408D on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #73408D

7.38:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##73408D	#FFFFFF	#000000	##FFFFFF
##73408D	1.00	7.38	2.85	7.38
#FFFFFF	7.38	1.00	21.00	1.00
#000000	2.85	21.00	1.00	21.00
##FFFFFF	7.38	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#2C5390

Deuteranopia (green-blind)

#3D578B

Tritanopia (blue-blind)

#714D60

Achromatopsia (no color)

#565656

Design tokens & code

CSS

--color: #73408d;
/* rgb */ color: rgb(115, 64, 141);
/* oklch */ color: oklch(46.7% 0.130 313.0);

Tailwind

colors: {
  custom: {
    50: '#9d77af',
    500: '#73408d',
    950: '#000000',
  },
}

SCSS

$custom: #73408d;
$custom-light: #9d77af;
$custom-dark: #000000;

JSON

{
  "hex": "#73408d",
  "rgb": {
    "r": 115,
    "g": 64,
    "b": 141
  },
  "hsl": {
    "h": 279.74,
    "s": 37.561,
    "l": 40.196
  },
  "oklch": {
    "l": 0.4672,
    "c": 0.13022,
    "h": 313
  },
  "luminance": 0.09235
}

Semantic roles & 50–950 ramp

primary

#73408D

secondary

#8BB078

accent

#CE5A81

background

#F9F7FA

surface

#F2EDF4

border

#CCC8CE

text

#0E0910

muted

#7E7B7F

Preview Lab

Preview with #73408D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →