#73408C#73408C

#73408C is a mid, vivid purple. Relative luminance 0.092; OKLCH L 46.7% C 0.129 H 313.4°. Best body text is #FFFFFF at 7.39:1 contrast (WCAG AA passes).

Color values

HEX	#73408C
RGB	rgb(115, 64, 140)
HSL	hsl(280, 37%, 40%)
HSV	hsv(280, 54%, 55%)
CMYK	cmyk(17.9%, 54.3%, 0%, 45.1%)
CIE-LAB	lab(36.38, 35.99, -33.56)
CIE-LCH	lch(36.38, 49.21, 317.00°)
OKLab	oklab(46.66% 0.0887 -0.0937)
OKLCH	oklch(46.66% 0.129 313.4)
XYZ	xyz(13.6365, 9.2054, 25.8643)
Luminance	0.0921 (WCAG relative)
Temperature	cool
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#73408C #598C40

analogous

#4D408C #73408C #8C407F

triadic

#73408C #8C7340 #408C73

tetradic

#73408C #8C4D40 #598C40 #407F8C

square

#73408C #8C4D40 #598C40 #407F8C

split-complementary

#73408C #7F8C40 #408C4D

monochromatic

#2E1A38 #502D62 #73408C #9457B2 #AF81C5

Accessibility & contrast

On white

7.39

#73408C on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.84

#73408C on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #73408C

7.39:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##73408C	#FFFFFF	#000000	##FFFFFF
##73408C	1.00	7.39	2.84	7.39
#FFFFFF	7.39	1.00	21.00	1.00
#000000	2.84	21.00	1.00	21.00
##FFFFFF	7.39	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#2D538F

Deuteranopia (green-blind)

#3D578A

Tritanopia (blue-blind)

#714C60

Achromatopsia (no color)

#565656

Design tokens & code

CSS

--color: #73408c;
/* rgb */ color: rgb(115, 64, 140);
/* oklch */ color: oklch(46.7% 0.129 313.4);

Tailwind

colors: {
  custom: {
    50: '#9d77ae',
    500: '#73408c',
    950: '#000000',
  },
}

SCSS

$custom: #73408c;
$custom-light: #9d77ae;
$custom-dark: #000000;

JSON

{
  "hex": "#73408c",
  "rgb": {
    "r": 115,
    "g": 64,
    "b": 140
  },
  "hsl": {
    "h": 280.263,
    "s": 37.255,
    "l": 40
  },
  "oklch": {
    "l": 0.4666,
    "c": 0.12905,
    "h": 313.4
  },
  "luminance": 0.09205
}

Semantic roles & 50–950 ramp

primary

#73408C

secondary

#8AB078

accent

#CD5B80

background

#F9F7FA

surface

#F2EDF4

border

#CCC8CE

text

#0E0910

muted

#7E7B7F

Preview Lab

Preview with #73408C

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →