#73408B#73408B

#73408B is a mid, vivid purple. Relative luminance 0.092; OKLCH L 46.6% C 0.128 H 313.9°. Best body text is #FFFFFF at 7.41:1 contrast (WCAG AA passes).

Color values

HEX	#73408B
RGB	rgb(115, 64, 139)
HSL	hsl(281, 37%, 40%)
HSV	hsv(281, 54%, 55%)
CMYK	cmyk(17.3%, 54%, 0%, 45.5%)
CIE-LAB	lab(36.32, 35.76, -33.03)
CIE-LCH	lch(36.32, 48.68, 317.27°)
OKLab	oklab(46.6% 0.0886 -0.0922)
OKLCH	oklch(46.6% 0.128 313.9)
XYZ	xyz(13.5631, 9.1761, 25.4778)
Luminance	0.0918 (WCAG relative)
Temperature	cool
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#73408B #588B40

analogous

#4E408B #73408B #8B407E

triadic

#73408B #8B7340 #408B73

tetradic

#73408B #8B4E40 #588B40 #407E8B

square

#73408B #8B4E40 #588B40 #407E8B

split-complementary

#73408B #7E8B40 #408B4E

monochromatic

#2E1937 #502D61 #73408B #9457B2 #AF81C5

Accessibility & contrast

On white

7.41

#73408B on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.84

#73408B on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #73408B

7.41:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##73408B	#FFFFFF	#000000	##FFFFFF
##73408B	1.00	7.41	2.84	7.41
#FFFFFF	7.41	1.00	21.00	1.00
#000000	2.84	21.00	1.00	21.00
##FFFFFF	7.41	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#2E538E

Deuteranopia (green-blind)

#3E5789

Tritanopia (blue-blind)

#714C5F

Achromatopsia (no color)

#555555

Design tokens & code

CSS

--color: #73408b;
/* rgb */ color: rgb(115, 64, 139);
/* oklch */ color: oklch(46.6% 0.128 313.9);

Tailwind

colors: {
  custom: {
    50: '#9d77ad',
    500: '#73408b',
    950: '#000000',
  },
}

SCSS

$custom: #73408b;
$custom-light: #9d77ad;
$custom-dark: #000000;

JSON

{
  "hex": "#73408b",
  "rgb": {
    "r": 115,
    "g": 64,
    "b": 139
  },
  "hsl": {
    "h": 280.8,
    "s": 36.946,
    "l": 39.804
  },
  "oklch": {
    "l": 0.46601,
    "c": 0.12788,
    "h": 313.9
  },
  "luminance": 0.09176
}

Semantic roles & 50–950 ramp

primary

#73408B

secondary

#89AF78

accent

#CD5B7F

background

#F9F7FA

surface

#F2EDF4

border

#CCC8CE

text

#0E0910

muted

#7E7B7F

Preview Lab

Preview with #73408B

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →