#73408A#73408A

#73408A is a mid, vivid purple. Relative luminance 0.091; OKLCH L 46.5% C 0.127 H 314.3°. Best body text is #FFFFFF at 7.42:1 contrast (WCAG AA passes).

Color values

HEX	#73408A
RGB	rgb(115, 64, 138)
HSL	hsl(281, 37%, 40%)
HSV	hsv(281, 54%, 54%)
CMYK	cmyk(16.7%, 53.6%, 0%, 45.9%)
CIE-LAB	lab(36.27, 35.53, -32.51)
CIE-LCH	lch(36.27, 48.16, 317.54°)
OKLab	oklab(46.54% 0.0885 -0.0907)
OKLCH	oklch(46.54% 0.127 314.3)
XYZ	xyz(13.4903, 9.1470, 25.0947)
Luminance	0.0915 (WCAG relative)
Temperature	cool
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#73408A #578A40

analogous

#4E408A #73408A #8A407C

triadic

#73408A #8A7340 #408A73

tetradic

#73408A #8A4E40 #578A40 #407C8A

square

#73408A #8A4E40 #578A40 #407C8A

split-complementary

#73408A #7C8A40 #408A4E

monochromatic

#2D1936 #502D60 #73408A #9556B1 #AF80C4

Accessibility & contrast

On white

7.42

#73408A on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.83

#73408A on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #73408A

7.42:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##73408A	#FFFFFF	#000000	##FFFFFF
##73408A	1.00	7.42	2.83	7.42
#FFFFFF	7.42	1.00	21.00	1.00
#000000	2.83	21.00	1.00	21.00
##FFFFFF	7.42	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#2F528C

Deuteranopia (green-blind)

#3F5788

Tritanopia (blue-blind)

#714C5F

Achromatopsia (no color)

#555555

Design tokens & code

CSS

--color: #73408a;
/* rgb */ color: rgb(115, 64, 138);
/* oklch */ color: oklch(46.5% 0.127 314.3);

Tailwind

colors: {
  custom: {
    50: '#9d77ac',
    500: '#73408a',
    950: '#000000',
  },
}

SCSS

$custom: #73408a;
$custom-light: #9d77ac;
$custom-dark: #000000;

JSON

{
  "hex": "#73408a",
  "rgb": {
    "r": 115,
    "g": 64,
    "b": 138
  },
  "hsl": {
    "h": 281.351,
    "s": 36.634,
    "l": 39.608
  },
  "oklch": {
    "l": 0.46542,
    "c": 0.12672,
    "h": 314.3
  },
  "luminance": 0.09147
}

Semantic roles & 50–950 ramp

primary

#73408A

secondary

#88AF77

accent

#CD5B7E

background

#F9F7FA

surface

#F2EDF4

border

#CCC8CE

text

#0E0910

muted

#7E7B7F

Preview Lab

Preview with #73408A

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →