#73407E#73407E

#73407E is a mid, moderate purple. Relative luminance 0.088; OKLCH L 45.9% C 0.113 H 320.3°. Best body text is #FFFFFF at 7.60:1 contrast (WCAG AA passes).

Color values

HEX	#73407E
RGB	rgb(115, 64, 126)
HSL	hsl(289, 33%, 37%)
HSV	hsv(289, 49%, 49%)
CMYK	cmyk(8.7%, 49.2%, 0%, 50.6%)
CIE-LAB	lab(35.63, 32.86, -26.11)
CIE-LCH	lch(35.63, 41.97, 321.53°)
OKLab	oklab(45.87% 0.0869 -0.0721)
OKLCH	oklch(45.87% 0.113 320.3)
XYZ	xyz(12.6691, 8.8185, 20.7694)
Luminance	0.0882 (WCAG relative)
Temperature	cool
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#73407E #4B7E40

analogous

#54407E #73407E #7E406A

triadic

#73407E #7E7340 #407E73

tetradic

#73407E #7E5440 #4B7E40 #406A7E

square

#73407E #7E5440 #4B7E40 #406A7E

split-complementary

#73407E #6A7E40 #407E54

monochromatic

#29172D #4E2B55 #73407E #9855A7 #B17CBC

Accessibility & contrast

On white

7.60

#73407E on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.76

#73407E on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #73407E

7.60:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##73407E	#FFFFFF	#000000	##FFFFFF
##73407E	1.00	7.60	2.76	7.60
#FFFFFF	7.60	1.00	21.00	1.00
#000000	2.76	21.00	1.00	21.00
##FFFFFF	7.60	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#365080

Deuteranopia (green-blind)

#45567C

Tritanopia (blue-blind)

#744859

Achromatopsia (no color)

#545454

Design tokens & code

CSS

--color: #73407e;
/* rgb */ color: rgb(115, 64, 126);
/* oklch */ color: oklch(45.9% 0.113 320.3);

Tailwind

colors: {
  custom: {
    50: '#9d77a3',
    500: '#73407e',
    950: '#000000',
  },
}

SCSS

$custom: #73407e;
$custom-light: #9d77a3;
$custom-dark: #000000;

JSON

{
  "hex": "#73407e",
  "rgb": {
    "r": 115,
    "g": 64,
    "b": 126
  },
  "hsl": {
    "h": 289.355,
    "s": 32.632,
    "l": 37.255
  },
  "oklch": {
    "l": 0.45866,
    "c": 0.11294,
    "h": 320.3
  },
  "luminance": 0.08818
}

Semantic roles & 50–950 ramp

primary

#73407E

secondary

#7CA773

accent

#C95F72

background

#F9F7FA

surface

#F2EDF4

border

#CCC8CE

text

#0E090F

muted

#7E7B7F

Preview Lab

Preview with #73407E

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →