#73407C#73407C

#73407C is a mid, moderate purple. Relative luminance 0.088; OKLCH L 45.8% C 0.111 H 321.4°. Best body text is #FFFFFF at 7.63:1 contrast (WCAG AA passes).

Color values

HEX	#73407C
RGB	rgb(115, 64, 124)
HSL	hsl(291, 32%, 37%)
HSV	hsv(291, 48%, 49%)
CMYK	cmyk(7.3%, 48.4%, 0%, 51.4%)
CIE-LAB	lab(35.53, 32.43, -25.02)
CIE-LCH	lch(35.53, 40.96, 322.34°)
OKLab	oklab(45.76% 0.0866 -0.069)
OKLCH	oklch(45.76% 0.111 321.4)
XYZ	xyz(12.5413, 8.7674, 20.0965)
Luminance	0.0877 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#73407C #497C40

analogous

#55407C #73407C #7C4067

triadic

#73407C #7C7340 #407C73

tetradic

#73407C #7C5540 #497C40 #40677C

square

#73407C #7C5540 #497C40 #40677C

split-complementary

#73407C #677C40 #407C55

monochromatic

#28162B #4E2B54 #73407C #9855A4 #B17BBB

Accessibility & contrast

On white

7.63

#73407C on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.75

#73407C on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #73407C

7.63:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##73407C	#FFFFFF	#000000	##FFFFFF
##73407C	1.00	7.63	2.75	7.63
#FFFFFF	7.63	1.00	21.00	1.00
#000000	2.75	21.00	1.00	21.00
##FFFFFF	7.63	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#37507E

Deuteranopia (green-blind)

#46567A

Tritanopia (blue-blind)

#744858

Achromatopsia (no color)

#545454

Design tokens & code

CSS

--color: #73407c;
/* rgb */ color: rgb(115, 64, 124);
/* oklch */ color: oklch(45.8% 0.111 321.4);

Tailwind

colors: {
  custom: {
    50: '#9d76a2',
    500: '#73407c',
    950: '#000000',
  },
}

SCSS

$custom: #73407c;
$custom-light: #9d76a2;
$custom-dark: #000000;

JSON

{
  "hex": "#73407c",
  "rgb": {
    "r": 115,
    "g": 64,
    "b": 124
  },
  "hsl": {
    "h": 291,
    "s": 31.915,
    "l": 36.863
  },
  "oklch": {
    "l": 0.45759,
    "c": 0.1107,
    "h": 321.4
  },
  "luminance": 0.08767
}

Semantic roles & 50–950 ramp

primary

#73407C

secondary

#7AA672

accent

#C8606F

background

#F9F7FA

surface

#F2EDF3

border

#CCC8CD

text

#0E090F

muted

#7E7B7F

Preview Lab

Preview with #73407C

Body copy rendered with the generated semantic roles for this colour.

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