#73407B#73407B

#73407B is a mid, moderate purple. Relative luminance 0.087; OKLCH L 45.7% C 0.110 H 322.0°. Best body text is #FFFFFF at 7.64:1 contrast (WCAG AA passes).

Color values

HEX	#73407B
RGB	rgb(115, 64, 123)
HSL	hsl(292, 32%, 37%)
HSV	hsv(292, 48%, 48%)
CMYK	cmyk(6.5%, 48%, 0%, 51.8%)
CIE-LAB	lab(35.48, 32.21, -24.48)
CIE-LCH	lch(35.48, 40.46, 322.77°)
OKLab	oklab(45.71% 0.0864 -0.0674)
OKLCH	oklch(45.71% 0.11 322)
XYZ	xyz(12.4784, 8.7422, 19.7652)
Luminance	0.0874 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#73407B #487B40

analogous

#56407B #73407B #7B4066

triadic

#73407B #7B7340 #407B73

tetradic

#73407B #7B5640 #487B40 #40667B

square

#73407B #7B5640 #487B40 #40667B

split-complementary

#73407B #667B40 #407B56

monochromatic

#28162A #4D2B53 #73407B #9955A3 #B27BBA

Accessibility & contrast

On white

7.64

#73407B on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.75

#73407B on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #73407B

7.64:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##73407B	#FFFFFF	#000000	##FFFFFF
##73407B	1.00	7.64	2.75	7.64
#FFFFFF	7.64	1.00	21.00	1.00
#000000	2.75	21.00	1.00	21.00
##FFFFFF	7.64	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#38507D

Deuteranopia (green-blind)

#465579

Tritanopia (blue-blind)

#744758

Achromatopsia (no color)

#535353

Design tokens & code

CSS

--color: #73407b;
/* rgb */ color: rgb(115, 64, 123);
/* oklch */ color: oklch(45.7% 0.110 322.0);

Tailwind

colors: {
  custom: {
    50: '#9d76a1',
    500: '#73407b',
    950: '#000000',
  },
}

SCSS

$custom: #73407b;
$custom-light: #9d76a1;
$custom-dark: #000000;

JSON

{
  "hex": "#73407b",
  "rgb": {
    "r": 115,
    "g": 64,
    "b": 123
  },
  "hsl": {
    "h": 291.864,
    "s": 31.551,
    "l": 36.667
  },
  "oklch": {
    "l": 0.45706,
    "c": 0.10959,
    "h": 322
  },
  "luminance": 0.08742
}

Semantic roles & 50–950 ramp

primary

#73407B

secondary

#79A572

accent

#C8606E

background

#F9F7F9

surface

#F2EDF2

border

#CCC8CC

text

#0E090F

muted

#7E7B7E

Preview Lab

Preview with #73407B

Body copy rendered with the generated semantic roles for this colour.

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