#73407B#73407B

#73407B is a mid, moderate purple. Relative luminance 0.087; OKLCH L 45.7% C 0.110 H 322.0°. Best body text is #FFFFFF at 7.64:1 contrast (WCAG AA passes).

Color values

HEX#73407B
RGBrgb(115, 64, 123)
HSLhsl(292, 32%, 37%)
HSVhsv(292, 48%, 48%)
CMYKcmyk(6.5%, 48%, 0%, 51.8%)
CIE-LABlab(35.48, 32.21, -24.48)
CIE-LCHlch(35.48, 40.46, 322.77°)
OKLaboklab(45.71% 0.0864 -0.0674)
OKLCHoklch(45.71% 0.11 322)
XYZxyz(12.4784, 8.7422, 19.7652)
Luminance0.0874 (WCAG relative)
Temperatureneutral
Familypurple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#73407B #487B40
analogous
#56407B #73407B #7B4066
triadic
#73407B #7B7340 #407B73
tetradic
#73407B #7B5640 #487B40 #40667B
square
#73407B #7B5640 #487B40 #40667B
split-complementary
#73407B #667B40 #407B56
monochromatic
#28162A #4D2B53 #73407B #9955A3 #B27BBA

Accessibility & contrast

On white

7.64
#73407B on #FFFFFF
AA ✓AA large ✓AAA ✓

On black

2.75
#73407B on #000000
AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #73407B
7.64:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##73407B#FFFFFF#000000##FFFFFF
##73407B1.007.642.757.64
#FFFFFF7.641.0021.001.00
#0000002.7521.001.0021.00
##FFFFFF7.641.0021.001.00

Color blindness preview

Protanopia (red-blind)
#38507D
Deuteranopia (green-blind)
#465579
Tritanopia (blue-blind)
#744758
Achromatopsia (no color)
#535353

Design tokens & code

CSS
--color: #73407b;
/* rgb */ color: rgb(115, 64, 123);
/* oklch */ color: oklch(45.7% 0.110 322.0);
Tailwind
colors: {
  custom: {
    50: '#9d76a1',
    500: '#73407b',
    950: '#000000',
  },
}
SCSS
$custom: #73407b;
$custom-light: #9d76a1;
$custom-dark: #000000;
JSON
{
  "hex": "#73407b",
  "rgb": {
    "r": 115,
    "g": 64,
    "b": 123
  },
  "hsl": {
    "h": 291.864,
    "s": 31.551,
    "l": 36.667
  },
  "oklch": {
    "l": 0.45706,
    "c": 0.10959,
    "h": 322
  },
  "luminance": 0.08742
}

Semantic roles & 50–950 ramp

primary
#73407B
secondary
#79A572
accent
#C8606E
background
#F9F7F9
surface
#F2EDF2
border
#CCC8CC
text
#0E090F
muted
#7E7B7E

Preview Lab

Preview with #73407B

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#73407B Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva