#73407A#73407A

#73407A is a mid, moderate purple. Relative luminance 0.087; OKLCH L 45.7% C 0.108 H 322.6°. Best body text is #FFFFFF at 7.65:1 contrast (WCAG AA passes).

Color values

HEX	#73407A
RGB	rgb(115, 64, 122)
HSL	hsl(293, 31%, 36%)
HSV	hsv(293, 48%, 48%)
CMYK	cmyk(5.7%, 47.5%, 0%, 52.2%)
CIE-LAB	lab(35.43, 32.00, -23.93)
CIE-LCH	lch(35.43, 39.96, 323.21°)
OKLab	oklab(45.65% 0.0862 -0.0659)
OKLCH	oklch(45.65% 0.108 322.6)
XYZ	xyz(12.4161, 8.7173, 19.4372)
Luminance	0.0872 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#73407A #477A40

analogous

#56407A #73407A #7A4064

triadic

#73407A #7A7340 #407A73

tetradic

#73407A #7A5640 #477A40 #40647A

square

#73407A #7A5640 #477A40 #40647A

split-complementary

#73407A #647A40 #407A56

monochromatic

#27162A #4D2B52 #73407A #9955A2 #B27BBA

Accessibility & contrast

On white

7.65

#73407A on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.74

#73407A on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #73407A

7.65:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##73407A	#FFFFFF	#000000	##FFFFFF
##73407A	1.00	7.65	2.74	7.65
#FFFFFF	7.65	1.00	21.00	1.00
#000000	2.74	21.00	1.00	21.00
##FFFFFF	7.65	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#38507C

Deuteranopia (green-blind)

#475578

Tritanopia (blue-blind)

#754757

Achromatopsia (no color)

#535353

Design tokens & code

CSS

--color: #73407a;
/* rgb */ color: rgb(115, 64, 122);
/* oklch */ color: oklch(45.7% 0.108 322.6);

Tailwind

colors: {
  custom: {
    50: '#9d76a0',
    500: '#73407a',
    950: '#000000',
  },
}

SCSS

$custom: #73407a;
$custom-light: #9d76a0;
$custom-dark: #000000;

JSON

{
  "hex": "#73407a",
  "rgb": {
    "r": 115,
    "g": 64,
    "b": 122
  },
  "hsl": {
    "h": 292.759,
    "s": 31.183,
    "l": 36.471
  },
  "oklch": {
    "l": 0.45654,
    "c": 0.10848,
    "h": 322.6
  },
  "luminance": 0.08717
}

Semantic roles & 50–950 ramp

primary

#73407A

secondary

#78A472

accent

#C7606D

background

#F9F7F9

surface

#F2EDF2

border

#CCC8CC

text

#0E090F

muted

#7E7B7E

Preview Lab

Preview with #73407A

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →