#734079#734079

#734079 is a mid, moderate purple. Relative luminance 0.087; OKLCH L 45.6% C 0.107 H 323.2°. Best body text is #FFFFFF at 7.67:1 contrast (WCAG AA passes).

Color values

HEX	#734079
RGB	rgb(115, 64, 121)
HSL	hsl(294, 31%, 36%)
HSV	hsv(294, 47%, 47%)
CMYK	cmyk(5%, 47.1%, 0%, 52.5%)
CIE-LAB	lab(35.39, 31.79, -23.39)
CIE-LCH	lch(35.39, 39.47, 323.66°)
OKLab	oklab(45.6% 0.086 -0.0643)
OKLCH	oklch(45.6% 0.107 323.2)
XYZ	xyz(12.3545, 8.6926, 19.1125)
Luminance	0.0869 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#734079 #467940

analogous

#574079 #734079 #794063

triadic

#734079 #797340 #407973

tetradic

#734079 #795740 #467940 #406379

square

#734079 #795740 #467940 #406379

split-complementary

#734079 #637940 #407957

monochromatic

#271629 #4D2B51 #734079 #9955A1 #B27AB9

Accessibility & contrast

On white

7.67

#734079 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.74

#734079 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #734079

7.67:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##734079	#FFFFFF	#000000	##FFFFFF
##734079	1.00	7.67	2.74	7.67
#FFFFFF	7.67	1.00	21.00	1.00
#000000	2.74	21.00	1.00	21.00
##FFFFFF	7.67	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#394F7B

Deuteranopia (green-blind)

#475577

Tritanopia (blue-blind)

#754757

Achromatopsia (no color)

#535353

Design tokens & code

CSS

--color: #734079;
/* rgb */ color: rgb(115, 64, 121);
/* oklch */ color: oklch(45.6% 0.107 323.2);

Tailwind

colors: {
  custom: {
    50: '#9d76a0',
    500: '#734079',
    950: '#000000',
  },
}

SCSS

$custom: #734079;
$custom-light: #9d76a0;
$custom-dark: #000000;

JSON

{
  "hex": "#734079",
  "rgb": {
    "r": 115,
    "g": 64,
    "b": 121
  },
  "hsl": {
    "h": 293.684,
    "s": 30.811,
    "l": 36.275
  },
  "oklch": {
    "l": 0.45602,
    "c": 0.10738,
    "h": 323.2
  },
  "luminance": 0.08692
}

Semantic roles & 50–950 ramp

primary

#734079

secondary

#77A471

accent

#C7616C

background

#F9F7F9

surface

#F2EDF2

border

#CCC8CC

text

#0E090E

muted

#7E7B7E

Preview Lab

Preview with #734079

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →