#734078#734078

#734078 is a mid, moderate purple. Relative luminance 0.087; OKLCH L 45.6% C 0.106 H 323.8°. Best body text is #FFFFFF at 7.68:1 contrast (WCAG AA passes).

Color values

HEX	#734078
RGB	rgb(115, 64, 120)
HSL	hsl(295, 30%, 36%)
HSV	hsv(295, 47%, 47%)
CMYK	cmyk(4.2%, 46.7%, 0%, 52.9%)
CIE-LAB	lab(35.34, 31.58, -22.84)
CIE-LCH	lch(35.34, 38.97, 324.13°)
OKLab	oklab(45.55% 0.0858 -0.0627)
OKLCH	oklch(45.55% 0.106 323.8)
XYZ	xyz(12.2935, 8.6682, 18.7912)
Luminance	0.0867 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#734078 #457840

analogous

#574078 #734078 #784061

triadic

#734078 #787340 #407873

tetradic

#734078 #785740 #457840 #406178

square

#734078 #785740 #457840 #406178

split-complementary

#734078 #617840 #407857

monochromatic

#261528 #4D2B50 #734078 #9955A0 #B37AB8

Accessibility & contrast

On white

7.68

#734078 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.73

#734078 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #734078

7.68:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##734078	#FFFFFF	#000000	##FFFFFF
##734078	1.00	7.68	2.73	7.68
#FFFFFF	7.68	1.00	21.00	1.00
#000000	2.73	21.00	1.00	21.00
##FFFFFF	7.68	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#394F7A

Deuteranopia (green-blind)

#485576

Tritanopia (blue-blind)

#754656

Achromatopsia (no color)

#535353

Design tokens & code

CSS

--color: #734078;
/* rgb */ color: rgb(115, 64, 120);
/* oklch */ color: oklch(45.6% 0.106 323.8);

Tailwind

colors: {
  custom: {
    50: '#9d769f',
    500: '#734078',
    950: '#000000',
  },
}

SCSS

$custom: #734078;
$custom-light: #9d769f;
$custom-dark: #000000;

JSON

{
  "hex": "#734078",
  "rgb": {
    "r": 115,
    "g": 64,
    "b": 120
  },
  "hsl": {
    "h": 294.643,
    "s": 30.435,
    "l": 36.078
  },
  "oklch": {
    "l": 0.4555,
    "c": 0.10629,
    "h": 323.8
  },
  "luminance": 0.08668
}

Semantic roles & 50–950 ramp

primary

#734078

secondary

#75A371

accent

#C7616A

background

#F9F7F9

surface

#F2EDF2

border

#CCC8CC

text

#0E090E

muted

#7E7B7E

Preview Lab

Preview with #734078

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →