#734073#734073

#734073 is a mid, moderate purple. Relative luminance 0.085; OKLCH L 45.3% C 0.101 H 327.1°. Best body text is #FFFFFF at 7.75:1 contrast (WCAG AA passes).

Color values

HEX	#734073
RGB	rgb(115, 64, 115)
HSL	hsl(300, 28%, 35%)
HSV	hsv(300, 44%, 45%)
CMYK	cmyk(0%, 44.3%, 0%, 54.9%)
CIE-LAB	lab(35.10, 30.55, -20.08)
CIE-LCH	lch(35.10, 36.55, 326.68°)
OKLab	oklab(45.3% 0.0847 -0.0549)
OKLCH	oklch(45.3% 0.101 327.1)
XYZ	xyz(11.9979, 8.5500, 17.2347)
Luminance	0.0855 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#734073 #407340

analogous

#594073 #734073 #734059

triadic

#734073 #737340 #407373

tetradic

#734073 #735940 #407340 #405973

square

#734073 #735940 #407340 #405973

split-complementary

#734073 #597340 #407359

monochromatic

#241424 #4C2A4C #734073 #9A569A #B479B4

Accessibility & contrast

On white

7.75

#734073 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.71

#734073 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #734073

7.75:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##734073	#FFFFFF	#000000	##FFFFFF
##734073	1.00	7.75	2.71	7.75
#FFFFFF	7.75	1.00	21.00	1.00
#000000	2.71	21.00	1.00	21.00
##FFFFFF	7.75	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#3C4E75

Deuteranopia (green-blind)

#4A5571

Tritanopia (blue-blind)

#764554

Achromatopsia (no color)

#535353

Design tokens & code

CSS

--color: #734073;
/* rgb */ color: rgb(115, 64, 115);
/* oklch */ color: oklch(45.3% 0.101 327.1);

Tailwind

colors: {
  custom: {
    50: '#9c769b',
    500: '#734073',
    950: '#000000',
  },
}

SCSS

$custom: #734073;
$custom-light: #9c769b;
$custom-dark: #000000;

JSON

{
  "hex": "#734073",
  "rgb": {
    "r": 115,
    "g": 64,
    "b": 115
  },
  "hsl": {
    "h": 300,
    "s": 28.492,
    "l": 35.098
  },
  "oklch": {
    "l": 0.45298,
    "c": 0.10094,
    "h": 327.1
  },
  "luminance": 0.08549
}

Semantic roles & 50–950 ramp

primary

#734073

secondary

#709F70

accent

#C56363

background

#F9F7F9

surface

#F2EDF2

border

#CCC8CC

text

#0E080E

muted

#7E7B7E

Preview Lab

Preview with #734073

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →