#73404D#73404D

#73404D is a dark, moderate pink. Relative luminance 0.078; OKLCH L 43.7% C 0.073 H 4.1°. Best body text is #FFFFFF at 8.17:1 contrast (WCAG AA passes).

Color values

HEX	#73404D
RGB	rgb(115, 64, 77)
HSL	hsl(345, 28%, 35%)
HSV	hsv(345, 44%, 45%)
CMYK	cmyk(0%, 44.3%, 33%, 54.9%)
CIE-LAB	lab(33.66, 23.87, 1.88)
CIE-LCH	lch(33.66, 23.94, 4.50°)
OKLab	oklab(43.74% 0.0724 0.0052)
OKLCH	oklch(43.74% 0.073 4.1)
XYZ	xyz(10.2436, 7.8483, 7.9951)
Luminance	0.0785 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#73404D #407366

analogous

#734066 #73404D #734C40

triadic

#73404D #4D7340 #404D73

tetradic

#73404D #667340 #407366 #4C4073

square

#73404D #667340 #407366 #4C4073

split-complementary

#73404D #40734C #406673

monochromatic

#241418 #4C2A33 #73404D #9A5667 #B47988

Accessibility & contrast

On white

8.17

#73404D on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.57

#73404D on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #73404D

8.17:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##73404D	#FFFFFF	#000000	##FFFFFF
##73404D	1.00	8.17	2.57	8.17
#FFFFFF	8.17	1.00	21.00	1.00
#000000	2.57	21.00	1.00	21.00
##FFFFFF	8.17	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#48494D

Deuteranopia (green-blind)

#55534C

Tritanopia (blue-blind)

#7B3C45

Achromatopsia (no color)

#4F4F4F

Design tokens & code

CSS

--color: #73404d;
/* rgb */ color: rgb(115, 64, 77);
/* oklch */ color: oklch(43.7% 0.073 4.1);

Tailwind

colors: {
  custom: {
    50: '#9d767e',
    500: '#73404d',
    950: '#000000',
  },
}

SCSS

$custom: #73404d;
$custom-light: #9d767e;
$custom-dark: #000000;

JSON

{
  "hex": "#73404d",
  "rgb": {
    "r": 115,
    "g": 64,
    "b": 77
  },
  "hsl": {
    "h": 344.706,
    "s": 28.492,
    "l": 35.098
  },
  "oklch": {
    "l": 0.43741,
    "c": 0.07254,
    "h": 4.1
  },
  "luminance": 0.07847
}

Semantic roles & 50–950 ramp

primary

#73404D

secondary

#709F93

accent

#C5AC63

background

#F9F7F7

surface

#F2EDEE

border

#CCC8C9

text

#0E080A

muted

#7E7B7C

Preview Lab

Preview with #73404D

Body copy rendered with the generated semantic roles for this colour.

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