#734040#734040

#734040 is a dark, moderate red. Relative luminance 0.077; OKLCH L 43.4% C 0.071 H 20.4°. Best body text is #FFFFFF at 8.28:1 contrast (WCAG AA passes).

Color values

HEX	#734040
RGB	rgb(115, 64, 64)
HSL	hsl(0, 28%, 35%)
HSV	hsv(0, 44%, 45%)
CMYK	cmyk(0%, 44.3%, 44.3%, 54.9%)
CIE-LAB	lab(33.31, 22.14, 9.71)
CIE-LCH	lch(33.31, 24.17, 23.68°)
OKLab	oklab(43.36% 0.0668 0.0248)
OKLCH	oklch(43.36% 0.071 20.4)
XYZ	xyz(9.8296, 7.6827, 5.8147)
Luminance	0.0768 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#734040 #407373

analogous

#734059 #734040 #735940

triadic

#734040 #407340 #404073

tetradic

#734040 #597340 #407373 #594073

square

#734040 #597340 #407373 #594073

split-complementary

#734040 #407359 #405973

monochromatic

#241414 #4C2A2A #734040 #9A5656 #B47979

Accessibility & contrast

On white

8.28

#734040 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.54

#734040 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #734040

8.28:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##734040	#FFFFFF	#000000	##FFFFFF
##734040	1.00	8.28	2.54	8.28
#FFFFFF	8.28	1.00	21.00	1.00
#000000	2.54	21.00	1.00	21.00
##FFFFFF	8.28	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4B4840

Deuteranopia (green-blind)

#57523F

Tritanopia (blue-blind)

#7C3A40

Achromatopsia (no color)

#4E4E4E

Design tokens & code

CSS

--color: #734040;
/* rgb */ color: rgb(115, 64, 64);
/* oklch */ color: oklch(43.4% 0.071 20.4);

Tailwind

colors: {
  custom: {
    50: '#9e7674',
    500: '#734040',
    950: '#000000',
  },
}

SCSS

$custom: #734040;
$custom-light: #9e7674;
$custom-dark: #000000;

JSON

{
  "hex": "#734040",
  "rgb": {
    "r": 115,
    "g": 64,
    "b": 64
  },
  "hsl": {
    "h": 0,
    "s": 28.492,
    "l": 35.098
  },
  "oklch": {
    "l": 0.43358,
    "c": 0.07125,
    "h": 20.4
  },
  "luminance": 0.07682
}

Semantic roles & 50–950 ramp

primary

#734040

secondary

#709F9F

accent

#C5C563

background

#F9F7F7

surface

#F2EDED

border

#CCC8C8

text

#0F0808

muted

#7E7B7B

Preview Lab

Preview with #734040

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →