#73403D#73403D

#73403D is a dark, moderate red. Relative luminance 0.076; OKLCH L 43.3% C 0.072 H 24.0°. Best body text is #FFFFFF at 8.30:1 contrast (WCAG AA passes).

Color values

HEX	#73403D
RGB	rgb(115, 64, 61)
HSL	hsl(3, 31%, 35%)
HSV	hsv(3, 47%, 45%)
CMYK	cmyk(0%, 44.3%, 47%, 54.9%)
CIE-LAB	lab(33.24, 21.78, 11.52)
CIE-LCH	lch(33.24, 24.64, 27.88°)
OKLab	oklab(43.28% 0.0654 0.0292)
OKLCH	oklch(43.28% 0.072 24)
XYZ	xyz(9.7465, 7.6494, 5.3772)
Luminance	0.0765 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#73403D #3D7073

analogous

#733D55 #73403D #735B3D

triadic

#73403D #3D7340 #403D73

tetradic

#73403D #55733D #3D7073 #5B3D73

square

#73403D #55733D #3D7073 #5B3D73

split-complementary

#73403D #3D735B #3D5573

monochromatic

#231313 #4B2A28 #73403D #9B5652 #B67875

Accessibility & contrast

On white

8.30

#73403D on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.53

#73403D on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #73403D

8.30:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##73403D	#FFFFFF	#000000	##FFFFFF
##73403D	1.00	8.30	2.53	8.30
#FFFFFF	8.30	1.00	21.00	1.00
#000000	2.53	21.00	1.00	21.00
##FFFFFF	8.30	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4B483D

Deuteranopia (green-blind)

#58523C

Tritanopia (blue-blind)

#7C393F

Achromatopsia (no color)

#4E4E4E

Design tokens & code

CSS

--color: #73403d;
/* rgb */ color: rgb(115, 64, 61);
/* oklch */ color: oklch(43.3% 0.072 24.0);

Tailwind

colors: {
  custom: {
    50: '#9e7572',
    500: '#73403d',
    950: '#000000',
  },
}

SCSS

$custom: #73403d;
$custom-light: #9e7572;
$custom-dark: #000000;

JSON

{
  "hex": "#73403d",
  "rgb": {
    "r": 115,
    "g": 64,
    "b": 61
  },
  "hsl": {
    "h": 3.333,
    "s": 30.682,
    "l": 34.51
  },
  "oklch": {
    "l": 0.4328,
    "c": 0.07166,
    "h": 24
  },
  "luminance": 0.07649
}

Semantic roles & 50–950 ramp

primary

#73403D

secondary

#6C9DA0

accent

#C1C761

background

#F9F7F6

surface

#F2EDEC

border

#CCC8C7

text

#0F0808

muted

#7E7B7B

Preview Lab

Preview with #73403D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →