#73403B#73403B

#73403B is a dark, moderate red. Relative luminance 0.076; OKLCH L 43.2% C 0.072 H 26.4°. Best body text is #FFFFFF at 8.32:1 contrast (WCAG AA passes).

Color values

HEX	#73403B
RGB	rgb(115, 64, 59)
HSL	hsl(5, 32%, 34%)
HSV	hsv(5, 49%, 45%)
CMYK	cmyk(0%, 44.3%, 48.7%, 54.9%)
CIE-LAB	lab(33.20, 21.55, 12.73)
CIE-LCH	lch(33.20, 25.03, 30.57°)
OKLab	oklab(43.23% 0.0646 0.032)
OKLCH	oklch(43.23% 0.072 26.4)
XYZ	xyz(9.6936, 7.6283, 5.0987)
Luminance	0.0763 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#73403B #3B6E73

analogous

#733B52 #73403B #735C3B

triadic

#73403B #3B7340 #403B73

tetradic

#73403B #52733B #3B6E73 #5C3B73

square

#73403B #52733B #3B6E73 #5C3B73

split-complementary

#73403B #3B735C #3B5273

monochromatic

#221311 #4B2926 #73403B #9B5750 #B77872

Accessibility & contrast

On white

8.32

#73403B on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.53

#73403B on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #73403B

8.32:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##73403B	#FFFFFF	#000000	##FFFFFF
##73403B	1.00	8.32	2.53	8.32
#FFFFFF	8.32	1.00	21.00	1.00
#000000	2.53	21.00	1.00	21.00
##FFFFFF	8.32	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4B483A

Deuteranopia (green-blind)

#58523A

Tritanopia (blue-blind)

#7D393F

Achromatopsia (no color)

#4E4E4E

Design tokens & code

CSS

--color: #73403b;
/* rgb */ color: rgb(115, 64, 59);
/* oklch */ color: oklch(43.2% 0.072 26.4);

Tailwind

colors: {
  custom: {
    50: '#9e7571',
    500: '#73403b',
    950: '#000000',
  },
}

SCSS

$custom: #73403b;
$custom-light: #9e7571;
$custom-dark: #000000;

JSON

{
  "hex": "#73403b",
  "rgb": {
    "r": 115,
    "g": 64,
    "b": 59
  },
  "hsl": {
    "h": 5.357,
    "s": 32.184,
    "l": 34.118
  },
  "oklch": {
    "l": 0.4323,
    "c": 0.07207,
    "h": 26.4
  },
  "luminance": 0.07627
}

Semantic roles & 50–950 ramp

primary

#73403B

secondary

#699BA0

accent

#BFC85F

background

#FAF7F6

surface

#F3EDEC

border

#CDC8C7

text

#0F0807

muted

#7F7B7A

Preview Lab

Preview with #73403B

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →