#73403A#73403A
#73403A is a dark, moderate red. Relative luminance 0.076; OKLCH L 43.2% C 0.072 H 27.6°. Best body text is #FFFFFF at 8.32:1 contrast (WCAG AA passes).
Color values
| HEX | #73403A |
|---|---|
| RGB | rgb(115, 64, 58) |
| HSL | hsl(6, 33%, 34%) |
| HSV | hsv(6, 50%, 45%) |
| CMYK | cmyk(0%, 44.3%, 49.6%, 54.9%) |
| CIE-LAB | lab(33.17, 21.44, 13.34) |
| CIE-LCH | lch(33.17, 25.25, 31.88°) |
| OKLab | oklab(43.21% 0.0641 0.0335) |
| OKLCH | oklch(43.21% 0.072 27.6) |
| XYZ | xyz(9.6679, 7.6180, 4.9634) |
| Luminance | 0.0762 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Purple Brown
#673A3F
ΔE00 5.80
Purplish Brown
#6B4247
ΔE00 5.96
Wine
#722F37
ΔE00 6.71
Brownish Purple
#76424E
ΔE00 7.89
Red Brown
#8B2E16
ΔE00 10.97
Brownish Red
#9E3623
ΔE00 11.69
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#73403A #3A6D73
analogous
#733A51 #73403A #735D3A
triadic
#73403A #3A7340 #403A73
tetradic
#73403A #51733A #3A6D73 #5D3A73
square
#73403A #51733A #3A6D73 #5D3A73
split-complementary
#73403A #3A735D #3A5173
monochromatic
#221311 #4A2925 #73403A #9C574F #B77870
Accessibility & contrast
On white
8.32
#73403A on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.52
#73403A on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #73403A
8.32:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##73403A | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##73403A | 1.00 | 8.32 | 2.52 | 8.32 |
| #FFFFFF | 8.32 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.52 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 8.32 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#4C4839
Deuteranopia (green-blind)
#585239
Tritanopia (blue-blind)
#7D393F
Achromatopsia (no color)
#4E4E4E
Design tokens & code
CSS
--color: #73403a; /* rgb */ color: rgb(115, 64, 58); /* oklch */ color: oklch(43.2% 0.072 27.6);
Tailwind
colors: {
custom: {
50: '#9e7570',
500: '#73403a',
950: '#000000',
},
}SCSS
$custom: #73403a; $custom-light: #9e7570; $custom-dark: #000000;
JSON
{
"hex": "#73403a",
"rgb": {
"r": 115,
"g": 64,
"b": 58
},
"hsl": {
"h": 6.316,
"s": 32.948,
"l": 33.922
},
"oklch": {
"l": 0.43206,
"c": 0.07232,
"h": 27.6
},
"luminance": 0.07617
}Semantic roles & 50–950 ramp
primary
#73403A
secondary
#689BA1
accent
#BEC95F
background
#FAF7F6
surface
#F3EDEC
border
#CDC8C7
text
#0F0807
muted
#7F7B7A