#73401E#73401E
#73401E is a dark, moderate orange. Relative luminance 0.074; OKLCH L 42.7% C 0.085 H 52.0°. Best body text is #FFFFFF at 8.46:1 contrast (WCAG AA passes).
Color values
| HEX | #73401E |
|---|---|
| RGB | rgb(115, 64, 30) |
| HSL | hsl(24, 59%, 28%) |
| HSV | hsv(24, 74%, 45%) |
| CMYK | cmyk(0%, 44.3%, 73.9%, 54.9%) |
| CIE-LAB | lab(32.71, 19.09, 29.71) |
| CIE-LCH | lch(32.71, 35.31, 57.29°) |
| OKLab | oklab(42.7% 0.0525 0.0673) |
| OKLCH | oklch(42.7% 0.085 52) |
| XYZ | xyz(9.1387, 7.4063, 2.1763) |
| Luminance | 0.0741 (WCAG relative) |
| Temperature | warm |
| Family | orange |
Closest named colors
Chocolate
#7B3F00
ΔE00 5.67
Milk Chocolate
#7F4E1E
ΔE00 6.08
Saddlebrown
#8B4513
ΔE00 6.09
Brown (survey)
#653700
ΔE00 6.26
Chestnut
#742802
ΔE00 7.43
Reddish Brown
#7F2B0A
ΔE00 7.87
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#73401E #1E5173
analogous
#731E26 #73401E #736A1E
triadic
#73401E #1E7340 #401E73
tetradic
#73401E #26731E #1E5173 #6A1E73
square
#73401E #26731E #1E5173 #6A1E73
split-complementary
#73401E #1E736A #1E2673
monochromatic
#180E06 #422511 #73401E #A45B2B #CD773F
Accessibility & contrast
On white
8.46
#73401E on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.48
#73401E on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #73401E
8.46:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##73401E | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##73401E | 1.00 | 8.46 | 2.48 | 8.46 |
| #FFFFFF | 8.46 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.48 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 8.46 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#4F461A
Deuteranopia (green-blind)
#5B511E
Tritanopia (blue-blind)
#7E3538
Achromatopsia (no color)
#4D4D4D
Design tokens & code
CSS
--color: #73401e; /* rgb */ color: rgb(115, 64, 30); /* oklch */ color: oklch(42.7% 0.085 52.0);
Tailwind
colors: {
custom: {
50: '#a0755b',
500: '#73401e',
950: '#000000',
},
}SCSS
$custom: #73401e; $custom-light: #a0755b; $custom-dark: #000000;
JSON
{
"hex": "#73401e",
"rgb": {
"r": 115,
"g": 64,
"b": 30
},
"hsl": {
"h": 24,
"s": 58.621,
"l": 28.431
},
"oklch": {
"l": 0.42704,
"c": 0.0853,
"h": 52
},
"luminance": 0.07405
}Semantic roles & 50–950 ramp
primary
#73401E
secondary
#4680A7
accent
#A3E246
background
#FAF7F5
surface
#F4EDE9
border
#CEC8C5
text
#0F0804
muted
#7F7B79