#73401C#73401C
#73401C is a dark, moderate orange. Relative luminance 0.074; OKLCH L 42.7% C 0.086 H 53.2°. Best body text is #FFFFFF at 8.47:1 contrast (WCAG AA passes).
Color values
| HEX | #73401C |
|---|---|
| RGB | rgb(115, 64, 28) |
| HSL | hsl(25, 61%, 28%) |
| HSV | hsv(25, 76%, 45%) |
| CMYK | cmyk(0%, 44.3%, 75.7%, 54.9%) |
| CIE-LAB | lab(32.69, 18.97, 30.78) |
| CIE-LCH | lch(32.69, 36.16, 58.35°) |
| OKLab | oklab(42.68% 0.0518 0.0691) |
| OKLCH | oklch(42.68% 0.086 53.2) |
| XYZ | xyz(9.1140, 7.3964, 2.0461) |
| Luminance | 0.0740 (WCAG relative) |
| Temperature | warm |
| Family | orange |
Closest named colors
Chocolate
#7B3F00
ΔE00 5.13
Milk Chocolate
#7F4E1E
ΔE00 5.71
Brown (survey)
#653700
ΔE00 5.78
Saddlebrown
#8B4513
ΔE00 5.89
Chestnut
#742802
ΔE00 7.55
Reddish Brown
#7F2B0A
ΔE00 8.08
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#73401C #1C4F73
analogous
#731C23 #73401C #736B1C
triadic
#73401C #1C7340 #401C73
tetradic
#73401C #23731C #1C4F73 #6B1C73
square
#73401C #23731C #1C4F73 #6B1C73
split-complementary
#73401C #1C736B #1C2373
monochromatic
#190E06 #422510 #73401C #A45B28 #CF783A
Accessibility & contrast
On white
8.47
#73401C on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.48
#73401C on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #73401C
8.47:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##73401C | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##73401C | 1.00 | 8.47 | 2.48 | 8.47 |
| #FFFFFF | 8.47 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.48 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 8.47 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#4F4618
Deuteranopia (green-blind)
#5B511C
Tritanopia (blue-blind)
#7E3538
Achromatopsia (no color)
#4D4D4D
Design tokens & code
CSS
--color: #73401c; /* rgb */ color: rgb(115, 64, 28); /* oklch */ color: oklch(42.7% 0.086 53.2);
Tailwind
colors: {
custom: {
50: '#a0755a',
500: '#73401c',
950: '#000000',
},
}SCSS
$custom: #73401c; $custom-light: #a0755a; $custom-dark: #000000;
JSON
{
"hex": "#73401c",
"rgb": {
"r": 115,
"g": 64,
"b": 28
},
"hsl": {
"h": 24.828,
"s": 60.839,
"l": 28.039
},
"oklch": {
"l": 0.42681,
"c": 0.08635,
"h": 53.2
},
"luminance": 0.07395
}Semantic roles & 50–950 ramp
primary
#73401C
secondary
#437EA7
accent
#A2E444
background
#FAF7F5
surface
#F4EDE9
border
#CEC8C5
text
#0F0804
muted
#7F7B79